Banner Signs
Tips & Advice to help you make your decision on Banner Signs
Banner signs bring in customers. A challenge that every brick and mortar business faces is getting people inside. It may seem rather simple but in fact one of the best ways to entice customers inside is by using a banner sign. Bright colors, sale advertisement and catchy logos are all part of the allure of a banner sign to bring people to your business.
You want people to know what your business is, what you have to offer and why they need to come see you. You can do Internet advertising, newspaper ads, flyers and so forth, but what you really need is something at your business itself to make people take notice. It's one thing to get a flyer in the mail and think "I need to stop there the next time I'm in that part of town," and quite another to be driving by and see a large neon yellow banner proclaiming "SALE 50% OFF."
Every customer has a first time to visit your business; their first visit is likely to shape their future shopping habits. If you have a banner sign that is welcoming your customers with a promise of a great deal then they will more than likely not only come in and look around but also make a purchase. Then when they are looking for a similar product they will remember the great pricing at your business and return.
Marketing your business is a multi-layered task and banner signs are just one way of bringing customers inside, but they have shown to be effective and many businesses from small start ups to nationwide chains use them to communicate to their potential customers why they need to shop there.
Business.com provides you with several resources for finding a banner sign for your business, just look on the left side of the page to find a banner that meets your needs.
Banner and Sign Production Services
Many new options are now available, both locally and onlineBy Chris Maxcer, Freelance Writer Hang a banner, hang a shingle, but don't open your doors without a sign. It's your absolute minimum form of advertising and can be one of your maximum draws of traffic. Shop around because there's wide variation in what you'll find for pricing, quality of graphics, durability of materials, speed of delivery and size options. And you'll want to consider both indoor and outdoor signs.
Here are some steps to guide you in deciding which type of sign is right for your business.
- Banners are flexible and inexpensive, but many sign production services companies also offer dimensional letters, exhibit and display signage, point-of-purchase signs, illuminated signs, vinyl lettering, decals, and signage for vehicles
- Most signage companies can work with your own logos and graphics while some offer complete design services as well.
- Because signage can give customers a first impression of your business, you'll want to err on the side of quality.
To get started, your primary decision is to order online or use a local sign shop.
Order locally
Local signage shops and services give you face-to-face ordering and service, but they might not offer the best price.
Try:
Check out the Retail Sign Shop Network, FedEx Kinko's, FASTSIGNS.
Order online
What you don't get in face-to-face service can sometimes be mitigated by handy Web-based forms, design-your-own online options, less expensive pricing, and fast delivery.
Try:
There are dozens of online stores – here are some that offer a good mix of services, price, and quality: Banner-Source.com, Bull Charge Banners, Creative Outdoor Advertising's OnlineSignShop.com, SignBanners.com, Display Signs & Design, SignOutfitters.com, and Sugar House Banners.
- Don't skimp on the proofing process. If you use an online form, you want to proof your design before it goes into production; otherwise, if you mistype your business name, you might find it in huge lettering at your doorstep soon.
- Vinyl banner signs are not always seamless, so you'll want to choose a seam design based on your durability needs. For instance, banner tape is the least durable, while chemical and heat welding, as well as double-lock stitching, are most durable.
- Before you order, make sure you understand your local signage laws and permit requirements.
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