Resources for Billboard Advertising Production Services

Providers of billboard advertising production services for outdoor advertising. Hire one of these vendors to help you design and put up a billboard ad.
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments. more »

Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses. more »

Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses. more »

Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising. more »

Human Resources Advertising and Marketing

Offering advertising and marketing services for human resources businesses. more »

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Advertising on Billboards


One of the most effective ways to strengthen your company's brand recognition is billboard advertising. It doesn't come cheap, so before you put your company name in lights above the interstate, make sure it's right for you. If placed in the right location, billboards can:
  1. Increase traffic to your business.
  2. Familiarize customers with your brand/product/service.
  3. Attract new customers who make an impulse buying decision.
  4. Create a buzz for a new product or service.

Calculate the return on investment

A single billboard can cost anywhere from $500 to $5,000 per month based primarily on location. Before you write a check, make sure billboard advertising will meet your objectives.

Location, location, location

The key to success is to choose the best location to target your desired market.

Size matters

Choosing the right size and type of billboard can be the key to a successful campaign.

Honk for simplicity

A driver only has a few seconds to view your billboard, so keep your message simple.
  • Billboards are often leased for months at a time, so plan ahead by calling the billboard company to stake your claim when the lease is up.
  • Before you lease a billboard, drive by it at different times of day to view it in different light and traffic.
  • If you're advertising a new product or service, consider using repetition to enforce the advertisement by leasing several billboards on a main artery of traffic.
  • For a long-term ad campaign, lease the billboard for an extended period of time and change the poster design periodically during the campaign.
  • Realize that billboards have limitations and shouldn't be your sole advertising strategy. Include billboard advertising as part of an integrated marketing strategy that includes advertising in other media as well.