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Companies that specialize in buying and selling billboard advertisments.

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Billboard Advertising Key Terms

If you want to get the right billboard placement and content, you need to understand the advertising billboard industry's language. Most billboard terms are familiar, as they overlap those from other genres--"copy" is the text portion of the billboard, for example, and "bleed" refers to the portion of a vinyl billboard that wraps around the back of the sign.

Billboard Advertising

Billboard advertising is a bold move for a small business. Companies generally place these large boards along high traffic roads where hundreds or thousands of people drive by them a day.

Billboard Advertising News and Trends

Although it faces a whole lot of relatively new competition, billboard advertising is an old standard that remains visible in the ad landscape. Many businesses still choose to use either traditional "print" billboards or high-tech digital boards to reach a consumer audience, and though the medium remains (somewhat) the same, the ways companies use billboards change over time, as do the specific challenges and obstacles a business may face in designing and implementing the perfect billboard ad setup.

Lamar Advertising | Home

Lamar Advertising Company provides out-of-home advertising space for clients on Billboards, Digital, Transit and Highway Logo Signs.

Billboard Ads: Billboard Signs & Advertisements from CBS Outdoor

Billboard ads and billboard signs create buzz and capture attention. CBS Outdoor offers several types of advertising billboard options, like Bulletin, Walls, ...

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Outdoor Advertising: Billboard Advertising & More From CBS Outdoor

Connect with consumers through billboard advertising and more from CBS Outdoor advertising, North America's most diversified Out-of-Home media provider.

Billboard - Wikipedia, the free encyclopedia

[edit]. Mail Pouch Barn advertisement: A bit of Americana in southern Ohio. Mail Pouch painted the barns for free. Prior to ...

Adams Outdoor Advertising

Advertising and marketing firm specializes in outdoor signs and billboards.

Outdoor Advertising Association of America, Inc.

Represents billboard and outdoor advertising concerns. Membership area for media owners, re-sellers, advertising companies, suppliers, and trade groups.

Clear Channel Outdoor - Innovative Out of Home Advertising Solutions

Clear Channel Outdoor is an Out of Home media advertising company, providing billboards and much more.

LED Screens and Digital Billboards Suppliers

LED screens and digital billboards experts since 1978, providing highly professional LED billboards. Over 800 high quality LED screens installed.

http://www.eurodisplay.com/
Mobile Billboards Of North America

Creating successful outdoor advertising campaigns since 2003. One of the largest mobile billboard advertising companies in the country.

http://www.mobilebillboardsna.com

Billboard Advertising Basics


Mention "billboard ads" and many people think of huge signs on lonely stretches of highway. While it's true that this is a popular use of billboards--long distance drivers being a captive audience, as it were--you will also find billboard advertisements on the sides of large buildings, or even on mobile trucks and trailers.

No matter what the billboard placement, the basic principle of billboard advertising remains the same: Get a memorable visual statement in front of potential customers. Getting the right statement in the right place is critical to billboard advertising success. Mastering the billboard advertising basics will help you to:

1. Know where to find billboard advertisements (and thus where to locate your own ads.)

2. Identify who your billboard advertising is most likely to reach.

3. Locate billboard advertising companies and billboard owners.

Learn what goes into billboard advertisements

Billboard advertisements come in two main categories: stationary, typically located near a busy street or highway or possibly on the side of a large building; or mobile. The field of mobile billboards is constantly expanding as advertisers find new ways of attaching advertisements to anything that moves.

Choose billboard companies that target your potential customers

Roadside billboards tend to target more affluent consumers in the middle- and upper-classes, as they're most likely to have the time and money to be out on the highway. Building advertisements, especially if located near a public transit center, are more likely to attract a wide variety of viewers, and mobile billboards give you the option of moving your advertisement to the places your target consumers are most likely to see.

Track down the right billboard agency to advertise your business

In order to advertise on a billboard you must first locate its owner. Since many billboards are owned by individuals or small businesses that may be hard to track down, specialized websites and services have cropped up to help connect advertisers with billboard owners.
  • Outdoor billboard advertising is strictly regulated by most state governments. If you're interested in purchasing a billboard placement outright or creating a new one, review outdoor advertising regulations, usually through the state in question's Department of Transportation, before finalizing the purchase.