Quickly find companies and consultants providing product brand management consulting services. Review listings for links to brand management experts and brand management specialists offering brand consultancy services.
www.business.com/sales-and-marketing/brand-management-consultants/Vendors of PDA handheld devices, sorted by brand. Links to Blackberry, PalmOne and Handspring PDA categories, among others.
www.business.com/telecommunications/pdas-by-brand/Computer products organized by brand.
www.business.com/technology/computers-by-brand/Quickly find corporate branding companies to help with corporate branding, business naming, and company image. Hire one of these company naming services to help establish a new company image or company identity.
www.business.com/sales-and-marketing/corporate-branding-and-identity/Manufacturers, distributors, and sellers of custom tea pots.
www.business.com/sales-and-marketing/promotional-teapots/Computer printers listed by name brand.
www.business.com/office-equipment-and-supplies/computer-printers-by-brand/Desktop computers by name brand.
www.business.com/technology/desktop-computers-by-brand/Laptop computer manufacturers organized by brand name.
www.business.com/technology/laptop-computers-by-brand/Companies and consultants providing corporate branding services.
www.business.com/sales-and-marketing/corporate-brand-consultants/Source: /guides/branding-for-success-50214/
Branding — a hot business buzzword in the '90s — has come front and center again. As the economy emerges from the recession, now is the time to look at your branding and to try to get noticed and gain market share. Read More »
Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/
Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »
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When it comes to purchasing anything, whether it be food, clothing or cars, typically people put more stock into buying something that is of a specific name brand because they believe it to be of better quality than something that is made by an unknown company. For example, many foods have a brand name versions and a generic version, even though both are essentially the same exact food, containing exactly the same ingredients, the brand version costs much more than the generic version. Because of this price difference, people assume that the food is made from lower quality ingredients even though this is typically untrue.
If you want to learn more about why people believe that brand name items are of a higher quality than no-name or generic items, even though they are exactly the same items, then you have come to the right place. Business.com offers a wealth of valuable information from which you can learn all about brands, the manufacturers that make the items, and why they are similar but so very different, in addition to learning about why consumers see the items differently. Click the links on the left to find your way through the psychological intrigue that is the brand dilemma.