Catalogs
Tips & Advice to help you make your decision on Catalogs
Are you interested in quality catalogs? A catalog is a list or record of items, usually for sale, and put together in a systematic matter, often alphabetically or by category. A catalog is most often a physical booklet resembling a magazine in most instances, but they may be available online as well and in different forms. This is used as a sales tool for most companies. In addition there are some which will "catalog" items from a variety of different companies.
If you would like to create a catalog for you company you may have several options. There are some things to keep in mind during the planning process. First consider the sort of items that will be in your catalog, this may influence everything from size to design. Next consider the design and the content, it is important all services and products for sale are described accurately with the goal of sales. Design also can affect how well a catalog sells items. Having representations, most often photos, of the products is important.
Whether outsourcing or creating a catalog in house, it's important to review your options. Business.com provides links you may find useful.
View the links to the left for more on catalogs.
Catalogs
Creating informative and appealing printed catalogs to sell your productsBy Margaret Haerens Creating an attractive printed catalog that effectively showcases your company’s products has several advantages. Catalogs can significantly increase your sales revenue and better serve your customers. They are more convenient for new and existing customers, allowing them to refer back to specific items and making it easy for them to order products from you.
Catalogs can also be a helpful tool in growing the size of the market for your products. They easily hand out at trade shows or directly mail to customers interested in what your company has to offer.
The main advantage of catalogs for your business:
- They can help your business develop a new customer base
- They show your existing customers your full range of products
- They are an effective selling tool that will lower your sales costs -- publishing catalogs brings in leads.
Create your own catalogs in-house
Catalog building software can be useful for companies that want greater control over their catalog printing. It allows you to publish customized catalogs for individual customers, especially tailored for their needs and providing up-to-date pricing for your products.
Try:
There are several catalog building software packages on the market today. Computer Pundits Corporation, Pattern Stream, and Apsiva are three companies that offer software to create custom catalog printing.
Have an experienced catalog publisher create a catalog for your company
Most catalog printers will provide first-rate samples of your catalog for your approval. Catalog publishers will also offer a range of options, including custom sizing, different coating options, and a choice on binding.
Try:
Printing for Less and Print Place are two options for catalog publishing companies that will provide a full range of services to fit your company’s catalog printing needs.
Consider utilizing a catalog consultant to critique or consult on your catalog
Catalog consultants can critique an existing catalog or suggest ways to make your first catalog printing a rousing success.
Try:
Catalog Consultancy and Direct Marketing Insights are experienced consultancy firms that can provide valuable insight into improving your catalog to more effectively tap into your market and sell your product.
- Take large, clear pictures of your product for your catalog. Remember, your product is the star and the better it looks to the customer, the more they will want it.
- Create concise product descriptions for items in the catalog. Make sure each description is different and captures the essence and function of the product. You can use testimonials from satisfied clients and other material to enhance your descriptions. If your company has a website that features your products, you can adapt those descriptions for your printed catalog.
- Many catalogs open with a letter from the founder or company president. Be sure to make this section informative and suitable for first-time buyers and long-time customers.
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