Purchasing resources for Catalogs


Publishers of catalogs.

Search Results

Catalog and Mail Order Retailers

Retailers whose primary channel is catalogs. Includes fulfillment companies.

www.business.com/general/catalog-and-mail-order-retailers/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Catalogs


Creating an attractive printed catalog that effectively showcases your company’s products has several advantages. Catalogs can significantly increase your sales revenue and better serve your customers. They are more convenient for new and existing customers, allowing them to refer back to specific items and making it easy for them to order products from you.

Catalogs can also be a helpful tool in growing the size of the market for your products. They easily hand out at trade shows or directly mail to customers interested in what your company has to offer.

The main advantage of catalogs for your business:
  1. They can help your business develop a new customer base
  2. They show your existing customers your full range of products
  3. They are an effective selling tool that will lower your sales costs -- publishing catalogs brings in leads.

Create your own catalogs in-house

Catalog building software can be useful for companies that want greater control over their catalog printing. It allows you to publish customized catalogs for individual customers, especially tailored for their needs and providing up-to-date pricing for your products.

Have an experienced catalog publisher create a catalog for your company

Most catalog printers will provide first-rate samples of your catalog for your approval. Catalog publishers will also offer a range of options, including custom sizing, different coating options, and a choice on binding.

Consider utilizing a catalog consultant to critique or consult on your catalog

Catalog consultants can critique an existing catalog or suggest ways to make your first catalog printing a rousing success.
  • Take large, clear pictures of your product for your catalog. Remember, your product is the star and the better it looks to the customer, the more they will want it.
  • Create concise product descriptions for items in the catalog. Make sure each description is different and captures the essence and function of the product. You can use testimonials from satisfied clients and other material to enhance your descriptions. If your company has a website that features your products, you can adapt those descriptions for your printed catalog.
  • Many catalogs open with a letter from the founder or company president. Be sure to make this section informative and suitable for first-time buyers and long-time customers.