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The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. But celebrities don't have to be major national names. Local and regional "celebrities" can also help pitch a marketing message for your small business.
Three ways your business can use a celebrity spokesperson are:
If you are looking for a fun way to advertise your business, you could consider celebrity speaking services. Having your business or product endorsed by a celebrity will help increase your sales and get the name of your business out there to the public. If you are worried about expense, check around your area for local celebrities who might be interested in promoting your business.
Before you book a celebrity, you will need to choose someone who fits the image your business portrays. You should also consider cost if you are working within a budget, as well as what you want the celebrity to do. The Hollywood-Madison Group has an index of celebrities, and they will work with you to find the person who best suits your business and product. Don't leave things to the last minute, as celebrities have busy schedules and are often booked far in advance. You should always approach any celebrities through their agents or management team. They can make the arrangements and tell you the prices involved.
For more information on celebrity speaking services, visit the events section on Business.com, which offers a section dedicated to hiring a celebrity, as well as a list of agents and management teams.
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