Top Vendors for Channel Marketing

Experts who specialize in channel marketing strategies.
Hoover's Online

Target your audience with the right message, find partners for new revenue streams, and sell smarter. Hoover's Inc. delivers comprehensive insight and analysis about the companies, industries and people that drive the economy. Start a trial

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Newspaper Advertising

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Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses. more »

Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses. more »

Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising. more »

Human Resources Advertising and Marketing

Offering advertising and marketing services for human resources businesses. more »

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Channel marketing


The goal of channel marketing services is attract current and prospective clients to your business directly and by referrals. By partnering with businesses that offer products or services to the same people as you, they can market your business solutions to their customers. For example, a nursery might recommend a landscaper, or a home improvement store would recommend contractors. This network marketing technique could end up bringing you more business through referrals than you might get marketing on your own.

Successful channel marketing programs depend on finding loyal partners whose businesses meet a related need yet is not in direct competition with you. This is the key when it comes to channel marketing. You want to partner with a business that sells products or services to the same people as you to insure a good match. This guide will help you develop a marketing channel by:

1. As part of your Channel marketing strategy, assess your target market to find a partner that complements your business.

2. Create a win-win situation as you establish a channel management marketing system.

3. Monitor your channel marketing results.

Assess your target market carefully

Consider the size of your consumer market, the partnering businesses involved and any existing competition from other businesses offering the same service as you do.

Think like a channel marketing manager and consider the pros and cons of the partnerships you choose

As the channel marketing manager of your own business, make sure the marketing channel you choose is willing to promote your business is important. Channel marketing solutions should be in place can help you reach your goals.

Create a plan for your business partnership

As with a business plan, you should have a plan for your partnerships to prepare for anything unexpected that could occur.

Monitor your channel marketing strategy to make sure it's working for you

You need to have a way of tracking results to make your channel marketing strategy is successful for you.

  • Your partnerships are vital in channel marketing, so take time to forge quality alliances.