Home » Sales and Marketing » Consumer Research

Find consumer research vendors that offer consumer behavior analysis services. Review firms that provide consumer behavior surveys and customer satisfaction measurements. Identify a provider of consumer analysis services that suits your business needs.

- Competitive Intelligence Consultants
- Market Research Firms in Minnesota
- Cross-Cultural Communication Consultants
- Market Research Firms in the United States
- Customer Segment
- Marketing to College Students
- Data Collection Consultants
- Media and Entertainment Consultants
- Focus Group
- Research on Privately-Held Companies

Find
Compare
Research

Purchasing Resources for Consumer Research

MaCorr Market Research Surveys

Maximize sales, investments with MaCorr Research Surveys. Custom Design, Targeted Samples, Expert Analysis. Free Consultation, money back guarantee.

Infosurv Market Research

Infosurv offers full-service customer, employee, and B2B/B2C market research. Reduce employee turnover and customer churn, and increase successful product launches.

Request a Quote | Demo | Whitepaper

Compare Market Research Price Quotes and Save!

What is your timeframe to begin this project?

How large is your company?

Download Consumer Research White Papers

Consumer Research Key Terms

Consumer research, also referred to as consumer market research, is a form of applied sociology that is used to understand the behaviors of consumers in a market-based economy, and the effectiveness of marketing campaigns aimed at those consumers. Consumer market research is a systematic process and can seem intimidating to market research novices, but it is an essential process for the success of a business, since it can improve customer relationships and increase sales. Start with the following consumer research key terms, and soon there will be enough of an understanding to begin the process of conducting market research for your business.

Primary research

Primary research is original research, information gathered first-hand directly from the source. In the case of consumer research, the source is the customer base.
Try: Learn more about primary research and ways to conduct it from Market Research World.

Secondary research

Secondary research is research previously conducted, usually by someone else. This research is usually much easier to come by, but not as valuable or relevant to a business as primary research.
Try: Read more about secondary market research, such as the advantages, disadvantages and sources for, at KnowThis.

Demographic

Demographics are a set of characteristics amongst customers used to segment the market, or break down the market into smaller groups. Groups can be organized by age, race, income level, employment status, level of education or location.
Try: Find in-depth information on demographics from AllBusiness.

Marketing mix

A marketing mix is the unique combination of marketing tactics, using product, price, promotion and place, used by a business to achieve its goals. The objective of consumer research is to discover how a marketing mix is effecting customers and their buying decisions.
Try: Visit Marketing Teacher to find a great explanation of the basics of marketing mix.

Exploratory research

Exploratory research is conducted to find comprehensive insight into a specific situation using qualitative research tools like small focus groups or one-on-one interviews.
Try: Discover more information on exploratory research and how it might be used from University of Maryland University College.

Conclusive research

Conclusive market research is conducted for the purpose of drawing conclusions using quantitative marketing research techniques, such as customer surveys and questionnaires.
Try: Read about the ways that conclusive market research is conducted by market research companies like Leede Research Group.

More Consumer Research Vendors

Tips & Advice to help you make your decision on Consumer Research

The benefits of consumer research are far-reaching. Anytime a customer is willing to offer feedback on the way your company does business, it should be treated as a learning experience. Research includes things like focus groups, interviews, mailed surveys or internet surveys. There are a few key points to getting the advantages from your consumer information.

After some research, you are able to better understand and pinpoint consumer needs and wants. Don't waste effort and money introducing a product that consumers don't care about, consult your consumer data and you can stay ahead of the market. You can also minimize your loss if you listen to the consumer's feedback by not ... more

Research White Papers