Top Vendors for Consumer Research

Find consumer research vendors that offer consumer behavior analysis services. Review firms that provide consumer behavior surveys and customer satisfaction measurements. Identify a provider of consumer analysis services that suits your business needs.
Infosurv Market Research

Infosurv offers <strong>full-service customer and B2B/B2C</strong> market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.

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Infosurv Market ResearchVisit www.infosurv.com
MaCorr Market Research Surveys

Customer, Consumer and Employee Surveys. Custom Design, Targeted Sample and Expert Analysis. Free Consultation.

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MaCorr Market Research Surveys Visit MaCorr.com
Consumer Purchasing Habits

Companies that monitor and provide services to help companies track purchasing habits. more »

Consumer Finance Information Resources

Keyword: Consumer Finance Information ResourcesConsumer finance information resources help provide you with the knowledge needed to make sound financial decisions. Whether you plan… more »

Consumer Credit Information Resources

Businesses that provide their customers with consumer credit information resources grant those clients access to powerful tools for determining their creditworthiness. When clients… more »

Economic Research

Information on economic research, including sources of demographic data, labor statistics and economic indicators. more »

Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments. more »

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Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses. more »

The Nielsen Company

Consumer research and insights into private label growth, consumer confidence, pricing, promotion, demand & emerging markets.

http://www.nielsen.com/us/en/industries/consumer-packaged-goods.html

Consumer Research Key Terms

Consumer research, also referred to as consumer market research, is a form of applied sociology that is used to understand the behaviors of consumers in a market-based economy, and the effectiveness of marketing campaigns aimed at those consumers. Consumer market research is a systematic process and can seem intimidating to market research novices, but it is an essential process for the success of a business, since it can improve customer relationships and increase sales. Start with the following consumer research key terms, and soon there will be enough of an understanding to begin the process of conducting market research for your business.

Primary research

Primary research is original research, information gathered first-hand directly from the source. In the case of consumer research, the source is the customer base.

Secondary research

Secondary research is research previously conducted, usually by someone else. This research is usually much easier to come by, but not as valuable or relevant to a business as primary research.

Demographic

Demographics are a set of characteristics amongst customers used to segment the market, or break down the market into smaller groups. Groups can be organized by age, race, income level, employment status, level of education or location.

Marketing mix

A marketing mix is the unique combination of marketing tactics, using product, price, promotion and place, used by a business to achieve its goals. The objective of consumer research is to discover how a marketing mix is effecting customers and their buying decisions.

Exploratory research

Exploratory research is conducted to find comprehensive insight into a specific situation using qualitative research tools like small focus groups or one-on-one interviews.
University of Maryland University College.

Conclusive research

Conclusive market research is conducted for the purpose of drawing conclusions using quantitative marketing research techniques, such as customer surveys and questionnaires.