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Understanding conversion tracking - AdWords Help - Google Help

Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your ...

Setting up conversion tracking - AdWords Help - Google Help

To use Conversion Tracking, you'll need to put a small snippet of HTML and JavaScript code on the page that customers see after they've completed a valuable ...

Conversion Tracking - AdWords Help - Google Help

A conversion occurs when a click on your ad leads directly to a behavior that's valuable to you, such as a purchase, newsletter sign-up, lead, view of a certain ...

Conversion tracking for Twitter Ads | Twitter Blogs

With that in mind, we're announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the ...

Twitter Help Center | Conversion tracking for websites

Conversion tracking for websites enables you to measure your return on investment by tracking the actions a user takes after viewing or engaging with your ads ...

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How does conversion tracking work? | Facebook Help Center ...

If you want to track the conversions that happen on your website as a result of ads that you're running on Facebook, you can create a conversion tracking pixel to ...

Conversion Pixels | Facebook Help Center | Facebook

How do I start tracking conversions once I've implemented the conversion tracking pixels on ... How do I piggyback my conversion tracking pixel off DFA tags?

5 Conversion Tracking Tips For AdWords - Search Engine Land

Oct 31, 2013 ... Conversion tracking has improved a lot in 2013. Give yourself an edge in PPC marketing by using all the latest techniques and capabilities in ...

Conversion Tracking in AdWords: Complete Guide [PPC U ...

Aug 13, 2013 ... Learn everything you need to know about conversion tracking in Google AdWords, including how to set it up and troubleshooting problems.

Conversion Tracking Software - Track Multiple Sales, Lead and ...

LinkTrackr is a web based conversion tracking software that you can use to track sales conversions on your website, as well as optins or leads. Track multiple ...

Conversion Tracking | Measure Marketing Campaigns From App ...

Distimo Conversion Tracking makes it easy for app developers to measure which of their marketing efforts and campaigns yield the best results, and are most ...

Can I use third party conversion tracking on my Shopify store ...

Tracking pixels — or any conversion tracking code — can be added to your Shopify conversion page — known as the Thank You page in Shopify-speak — by ...

Measuring and Monitoring Online Ad Results


Measuring and monitoring online advertising is much easier than measuring traditional advertising campaigns. Because you can track every click on every search ad, banner ad and link, you can effectively measure, monitor and evaluate which online ads are working and which ones are not. Once you know what works and what doesn't, you can better determine where you should be spending your money online. Follow these four steps when measuring and monitoring online ads:
  1. Use the free measurement tools provided by search advertising giants like Google and Yahoo.
  2. Purchase software that can help keep track of online ad campaigns and provide comprehensive reporting.
  3. Hire an online advertising marketing firm to oversee your online advertising budget and monitor results.

Google and Yahoo's free tools

The biggest online advertising outlets are Google AdWords and Yahoo search ads. Both offer online advertisers targeted search marketing to reach specific audiences. The pay-per-click search ad model they offer comes complete with online monitoring and measuring tools. All you have to do is sign in and pull your reports.

Software helps track ads

If you have multiple online ad campaigns running simultaneously, you may end up spending more time monitoring each campaign than running your business. Fortunately, there are a variety of software solutions that can help track every online advertising dollar you spend and monitor results.

Hire a firm to monitor and measure ads

As a business owner, your most valuable asset is your time. Using a reputable firm that can monitor and measure online ads is the same as having your very own online advertising staff, but without the personnel costs.

Use an online advertising calculator

It's impossible to monitor and measure online advertising results if you don't know what a click is worth. Once you determine how much you have to spend on an online advertising budget, you can better determine what a pay-per-click ad is worth to you, depending on what the lead will cost.
  • The worst thing you can do when creating an online advertising campaign is not monitor it.
  • Don't just measure your online advertising. Keep track of your site analytics to see how online advertising is affecting Web traffic.
  • Monitor everything from click-through rates to conversions to the success rate of each search ad.
  • Monitor and measure online advertising results at least once a month.
  • If you use Google AdWords, take creative direction from the ad with the highest click-through rate.