Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
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Copywriting is the field in which writers are specialized in crafting written words to promote a business and expand its visibility. They are trained to appeal to consumers with written content and bring traffic and revenue to your business. Both print and online copywriters are available to meet your business’ needs, whether it’s creating content for a website or launching a print campaign of brochures, press releases, and more. Establishing your business’ reputation online has become increasingly important to ensuring its success, and contracting a copywriter to handle the written portion of any online efforts is one of the most convenient, effective ways to increase traffic, visibility, and ultimately revenue.
For a fledgling business, getting its image out there for public consumption can be a difficult task without the right tools. As more and more businesses opt to maintain a presence on the Internet, taking actions to increase a business’ visibility on the web is becoming increasingly important. The Internet provides a base of hundreds of millions of consumers and businesses. To effectively make your business’ presence known on the Internet, it is important to acquire the services of a copywriter who can create content that will move you up in search engine rankings. An effective copywriter knows how to create words that incorporate specific keyword phrases into his or her writing, a method referred to as search engine optimization (SEO), while ensuring quality, well-written content that will hook the target market and potential customers. Increasing your visibility on the Internet is a significant boon to any business owner, and experienced copywriters are key to obtaining Internet success.
While the Internet has made online marketing a near necessity, it has also brought with it a significant increase in the number of copywriters offering their services. An established and reputable copywriter will be more expensive than hiring someone who is just getting started in the field, but a new copywriter does not necessarily mean that he or she is lacking in talent. Copywriter fees vary greatly depending on the writer and project. With the number of copywriters available for hire, this means that you can almost always find someone who fits your budget, as long as it’s reasonable, and your need for effective, well-written copy. The return on such an investment is a greater profit than you would have seen without a copywriter.
Wide Range of Copywriters and Talent
There are copywriters who specialize in print, there are those who are experienced in web content, and there are copywriters who are equally skilled in both arenas. Depending on the type of business, you many need to acquire the services of one or both. Online businesses benefit largely from increased visibility on the Internet and therefore would benefit more from hiring a copywriter who can increase website traffic by creating online content optimized for search engines, social media, and other internet avenues. For direct-mail campaigns and print articles, you may opt to hire a separate copywriter with experience in crafting words for print. However, you can take advantage of the market for copywriters by finding someone who specializes in both. No matter your business’ needs and objectives, you can always find a copywriter to deliver the content you want without even having to meet them in person. For added convenience, all communication, whether for print or online use, can be consolidated to the computer.
Hiring an experienced copywriter means you don’t have to add another task to your booming list of objectives. This is especially helpful for new business owners, who are just starting to get a handle on how to operate their business for a successful launch and run. The business’ written content is not only limited to website copy but also involves emails, sales material, press releases and more. For individuals who are not adept at writing, taking on such a large job can be daunting and nearly impossible when time is limited. This is where copywriters come in to take over the job in a professional capacity. Businesses can rely on their copywriters to create professional copy that will advance the interests of the business much more than if the owners wrote it themselves. The initial financial investment in acquiring a competent copywriter will almost always lead to a long-term payoff that will continue to provide revenue through new customers. In the end, you’ll save time and money while promoting your business on a regular basis.
Hiring the Wrong Person the First Time Around
If you’re on a budget with no time to lose, you may find yourself hiring a copywriter who can’t deliver on his or her promises. The individual may not be competent in writing effective copy or offer substandard writing instead. He or she may complete only part of the project for some amount of payment before cutting off contact completely. Being scammed is a very real possibility at any time. You can reduce this risk by hiring a copywriter wisely. Ask for writing samples, references, and a resume or overview of their experience in online copywriting to ensure that you avoid possible scammers.
The effectiveness of creating unique SEO content cannot be understated. Content that is similar or identical to writing on other sites can result in search engines downranking your website, negatively affecting your business’ and its visibility and reputation. You may come across copywriters who knowingly plagiarize part or all of the content they’re contracted to write for your business. You will then have to invest time and money into finding another copywriter to correct the work of the previous person. To avoid plagiarized content, hire a copywriter only after checking his or her background.
The cost of acquiring a copywriter’s services depends largely on the writer’s level of experience. Seasoned, reputable copywriters can command much more than writers just starting out in the field. Prices are also determined on the type of project, whether it’s just a couple of press releases or a large print and online campaign that involves written content for nearly every aspect of the business. You can choose to split up the tasks between writers or contract one writer to handle all of your business’ written needs. The Copywriter’s Council of America recommends that writers charge anywhere from $400-$15,000 for print advertisement, $750-$3,500 for press releases, and $500-$1,500 per website page. You can often find writers online who advertise their services for much less, sometimes even a penny per word, but the reduced cost usually coincides with the writer’s level of experience. Different copywriters prefer different standards of payment. Some may charge per word, per page, or per project. Oftentimes, an agreement can be had as long as both parties remain reasonable.
Copywriting is an important service for any business. Establishing your business’ reputation and increasing its visibility online and offline are integral to your business’ success. Hiring a copywriter to craft effective written content for the purpose of promoting your business will often a provide a return in business that often exceeds the initial investment.
Does your business need effective content for its website that motivates customers to purchase items from you? Do you need a professional to help you create brochures, newsletters, and advertisements that accurately represent your business's abilities to meet customer demand? If so, then you might want to consider finding an experience copywriter that has a background in marketing and web development.
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