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Coupons are a valuable communication tool as well. They allow you to:
Coupon promotions are an inexpensive way to market your products or services. They are useful for promoting a particular product, increasing brand awareness, enticing new customers, and rewarding current customers.
Coupons can be distributed to customers via newspaper ads, email, or direct mail. You might also want to distribute coupons in the store or give out coupons for future purchases after a customer has made a purchase. Many retailers use coupon pack services, such as Valpack and Money Mailer, which send large groups of coupons to targeted consumers on a regular basis. You might also want to contact News America Marketing, which creates the free-standing inserts used in Sunday papers across the country. A creative, high-tech way to run a coupon promotion is to send coupons via text message. Using a service such as Groupon to offer a one-time coupon deal is another way to get new customers and increase awareness of your brand.
To evaluate how well your coupon campaign is doing, you'll want to track coupon redemption. You can use tracking codes on the actual coupons to help you determine where people are picking up your coupons so that you can tailor future coupon promotions using that information.
To learn more about coupon promotions, check out the links on this page provided by Business.com.
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