Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/
Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »
Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/
Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »
Coupons are a valuable communication tool as well. They allow you to:
Briefly describe your project and get matched with the top vendors!
Coupon promotions are an inexpensive way to market your products or services. They are useful for promoting a particular product, increasing brand awareness, enticing new customers, and rewarding current customers.
Coupons can be distributed to customers via newspaper ads, email, or direct mail. You might also want to distribute coupons in the store or give out coupons for future purchases after a customer has made a purchase. Many retailers use coupon pack services, such as Valpack and Money Mailer, which send large groups of coupons to targeted consumers on a regular basis. You might also want to contact News America Marketing, which creates the free-standing inserts used in Sunday papers across the country. A creative, high-tech way to run a coupon promotion is to send coupons via text message. Using a service such as Groupon to offer a one-time coupon deal is another way to get new customers and increase awareness of your brand.
To evaluate how well your coupon campaign is doing, you'll want to track coupon redemption. You can use tracking codes on the actual coupons to help you determine where people are picking up your coupons so that you can tailor future coupon promotions using that information.
To learn more about coupon promotions, check out the links on this page provided by Business.com.
