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Making the Most of Customized Calendars

Making the most of customized calendars should be top on your list when ordering business calendars. Many companies have customized business calendars, but fewer use them to their greatest potential.

Using Customized Calendars

Using customized calendars is one of the many ways that businesses advertise. At the beginning of each year, many companies print calendars featuring their business name and logo.

Customized Calendars Key Terms

Customized Calendars are a positive marketing tool for many businesses. Customized business calendars can be printed using graphic design, business logos and photos of company employees, and are a popular form of advertising.

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Customized Calendars


Giving away calendars to customers (or prospective ones) is a great way to keep your company's name in the spotlight 365 days a year. But since it's such cost-effective advertising, many companies do it; you need a calendar that stands out in either form or function, so yours won't be thrown straight into the round file.

A calendar that is used by customers will:

  1. Also advertise to your customer's customers if it's prominently displayed
  2. Remind customers of important business-related dates or promotions
  3. Provide a means to deliver coupons or other advertising
  4. Create a tradition if the calendar is unique. Every year you want customers to eagerly await YOUR calendar.

Pick your format

Calendars come in many styles: wall hangers, weekly planners, desk cubes, keyboard stickers, refrigerator magnets. Pick a style you think your customers will want to keep in view.

Do it yourself

Use desktop software to create a professional look yourself.

Order from a promotions company

If you want to go with a basic design and stock photography, ordering from a promotions company may be the easiest and cost-effective route.

Get 'em printed

You can get end-to-end service from printers, starting with design help.
  • Consider hiring a local photographer. The photographer may also do design or will know somebody who does to make the graphics look great as well.
  • Instead of stock photos or pictures of your town in different seasons, putting your employees in the calendar is a great way to generate publicity and get the whole company involved. Keep it fun but tasteful.
  • Free gifting. Encourage customers to give the calendar away to their customers.
  • Check out the competition. See what they're doing and make your calendar stand out.
  • Keep it functional. Make sure there's enough space to write notes and mark important dates.

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