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Whether you need a camera to take product shots for an ad, website, online catalog or company brochure, or just or to record company events, you’ll find plenty of digital cameras that will do the job and then some. Affordable cameras with functions such as in-camera editing and wireless image transfer, and that take high-quality images you can easily download to your computer are easier than ever to find.
As you prepare to locate and buy the perfect digital camera for your business needs, these are the key considerations to keep in mind:
1) Megapixels is a measurement for image quality in the digital camera world. The higher the number, the higher the quality and (usually, but not always) the higher the price.
2) Optical zoom. Is this a "must" for you? Or perhaps a "nice to have?" Low-cost cameras won't have it at all. Others have different zoom ranges. The most expensive models have the highest optical zoom capabilities.
3) Brand matters. Some shoppers want specific brands because they've had them before. Canon, Sony, Nikon and Olympus are just a few examples. You can narrow your search quickly if you shop by specific brand.
4) Price. Low-cost models are available for under $200, but you can keep going into the thousands for top-of-the-line professional cameras with high quality lenses, loaded with features.
Digital cameras have replaced traditional film cameras at the consumer level. The ease of use and the special features that enable you to view the pictures on the camera and transfer them to a computer make digital cameras more functional for amateur photographers than traditional cameras. If your business sells consumer electronics, customers will expect you to carry a wide range of digital camera models. Only those stores that sell photography equipment for professionals need to also carry a selection of traditional cameras.
These types of cameras take pictures using electronic image sensors. Instead of recording images on film that needs to be developed, digital cameras record images on removable computer memory sticks. They use the same sorts of lens, diaphragms, and shutters for their optical systems as traditional cameras.
Digital cameras come in various types. The most common are built into mobile phones. Other types include compact, bridge, and digital single-lens reflex (DSLR) cameras. Compact cameras are smaller in size and use a retractable lens. Bridge cameras are for people who want some of the features of the compact camera with some of the features of film or DSLR cameras. DSLRs are much more expensive than compact or bridge cameras, use special lenses, and are typically purchased by professional photographers. Read more about digital cameras from the links on this Business.com page.
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