Direct mailings are a marketing gimmick used to attract more potential customers to your business. While this advertising campaign may not reach as many people as a television or magazine ad, it provides a more reasonable alternative for small businesses on a tight budget.
Lots of business owners have mailing lists but, unfortunately, don't know how to use them. They fail to realize that using mailing lists means more than just sending out the standard business letter.
Even though direct mail is considered "junk mail" by some consumers, direct marketing gets the word out to your targeted recipients quickly and effectively. But as with any form of marketing, the key to success is to work smart.
Direct mail is a popular way for businesses to advertise their products or services. However, business owners that are new to direct mailing should pay attention because it's easy to spend a lot of money without seeing the results that you'd like.
Mailing lists can be an effective and affordable way to promote your business. Mailing lists help to keep in contact with your current customers or to get in touch with new potential leads.
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A good mailing list is the key to any successful direct-marketing campaign. You can develop one of your own as you grow and acquire customers, but you can also rent or lists from numerous brokers and vendors.
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One of the simplest and most cost-effective ways for your business to reach its target market is by using direct mail. According to Business2Community, an ExactTarget study found, "65% of people who receive direct mail have made a purchase or engages in a different marketing channel as instigated by the sender, placing in at second behind e-mail (66%)." Not to mention it can be much simpler than online marketing.
Business owners can send out letters, postcards and brochures to a select target market to personalize ads for products and services and to offer specials and discounts to get people in the door.
Despite the recent turn to electronic ads and email marketing, direct mail remains and effective method for business promotion. In fact, a recent survey by Target discovered that the strongest channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail. Direct mail marketing companies can provide design, production and mailing services, or your business can handle everything itself using the latest software, depending on the budget you have to work with.
Interested in other marketing opportunities? Take a look at our email marketing vendors.
Before proceeding with your campaign, it’s a good idea to seek out direct mail news and trends to discover what advertising strategies are currently making an impact on consumers. For example, there are 5 million stay at home moms in the US - can your brand appeal to this group of people? Consider the resources you can use to get this important information.
Once you have done your research about the latest mail marketing trends, be sure to compile an extensive customer mailing list and put together an effective design that is both informative and aesthetically pleasing. Some details to consider when putting together your direct mail campaign:
Once sent, you’ll want to understand how well the campaign worked. While online marketing offers the features of online analytics, you’ll need to employ a variety of other tactics for your offline campaign.
Direct mail marketing can be just as effective, if not more so than its electronic counterpart, and rest assured that it won’t end up in a spam folder. Just like online, be sure you’re staying on brand, following best practices and trends and following your results for improved performance in the future.
Have you considered direct mail as an option for a marketing campaign? This type of ad may be one of the oldest and most effective means of reaching a specific demographic. In addition it offers all kinds of freedom as far as messaging, branding, look, and more. Another benefit may be in many instances this is a less expensive means of reaching a customer, and it can be very targeted, hitting only the neighborhoods whom your are appealing to.
There are a number of options when thinking about a source for this type of marketing, and depending on your budget, the number of people you're trying to reach, and what type of campaign you are thinking about running. There are options which offer a full service and others which will handle specific parts of any mailer you may send, from the graphics to the copy and messaging. Depending on what message you are sending, who your target is, and the product and service, different options may be more beneficial and not every company or individual specializing in this sort of marketing is right for everyone. Other things to consider are price and length of time you would like spent on the project.
It's a good idea to consider a number of sources prior to making a decision. Business.com offers quality links to assist you in your search.
View the links to the left and find someone who can help with your direct mail campaign.
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