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Vendors of direct marketing software including direct email marketing software and database marketing software. Research providers offering direct mail software, telemarketing software, and other direct marketing applications.

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Using Direct Marketing Software

Direct marketing software can make communicating with your current and prospective customers much easier. You can develop direct marketing initiatives in a variety of ways, direct marketing software can help you not only decide which is best for your goals, but also design the collateral.

Direct Marketing Software Education and Training

Direct mail software is a big part of an online business's success. Direct email software helps simplify the direct marketing application task of reaching many prospects and customers at once and in a cost-effective, fast way.

Direct Marketing Software Key Terms

Direct marketing software comes in various forms with any number of features to maximize the impact of a business's marketing efforts. The right software can directly impact the success of a marketing campaign, which can result in a much greater profit margin.

Direct Marketing Software

Direct Marketing Software makes the tools that make personal communications with your customers and prospects possible. How you communicate is the key to  ...

Database management software - MAILman CRM - Direct Marketing ...

Direct Marketing Software - MAILman database management software. Manage your customers with ease and connect to your customers in a more personal ...

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IBM - SPSS Direct Marketing

IBM SPSS Direct Marketing helps you understand your customers in greater ... IBM Software Subscription and Support is included in the product price for the first ...

Mailing Software for Direct Marketing Solutions - Melissa Data

Melissa Data provides direct marketing solutions, sales leads, and consumer, email ... Data Quality Tools, Mailing Software, Lists, NCOA, Data Enhancements.

Direct Marketing Software | LinkedIn

Join LinkedIn and see how you are connected to Direct Marketing Software. It's free.Get access to insightful information about your network at thousands of ...

Email Marketing Software | Email newsletter software

Powerful email marketing software. The solution for professional newsletters and automated campaigns via email, landing pages and SMS. Request a free trial.

Address Quality for Direct Marketers - Satori Software

The cornerstone to any direct marketing campaign is the list. It must target the right audience for your product - and it must contain valid addresses. Don't waste  ...

FlyDoc - Fax online, direct marketing software, postal-mail, email

FlyDoc multi-channel software for direct mail, fax and e-mail marketing campaigns : send your fax online and your postal-mail from your PC - FlyDoc Fax Server ...

Direct marketing solutions | GMC Inspire | GMC Software Technology

GMC Inspire enables you to effectively produce and deliver targeted direct marketing communication and multichannel campaigns that significantly increase  ...

Mailing List Software


The Internet notwithstanding, direct mail remains one of the most effective tools for growing your business, and you'll find no shortage of software and services to help you design, generate and deliver a direct marketing campaign.

These tools can help in many ways, such as ensuring that your mailing qualifies for US Postal Service bulk discounts. Still, it's not so much the mailing that matters -- it's the list. Tools for building and maintaining the right mailing list for your growing business are the key to making direct mail pay off. You need a list that's:

  1. Targeted: A targeted list keeps you from wasting postage and printing to reach poor prospects.
  2. Clean: A clean list has up-to-date names, addresses and other customer/prospect data, and is free of duplicates and dead ends.
  3. Compliant: A compliant list obeys USPS rules to qualify for bulk rates, and observes laws in some states requiring you to filter out names and addresses of those who do not want to be contacted.

Keep it Simple

If your needs are modest and you already have exactly the customer list you want, generating the mailing can be a snap.

Build your in-house list

For more extensive direct-marketing campaigns, start by developing a detailed database of your current customers.

Expand your list with third-party data

You can buy a bigger list from a list broker, or better yet, use a list enhancement service to add detail to your own.

Keep it clean

Any mailing list software, list broker or list enhancement company can supply list "hygiene" services such as eliminating duplicate entries. Cleanup should be an ongoing and frequent task to ensure that you're not wasting paper and postage.

Consider CASS

Most list software and services promise to generate and print addresses in ways that comply with the best bulk rates. One way to achieve that is by being certified by the USPS's Coding Accuracy Support System (CASS). Any CASS-certified software adds Zip+4 codes, barcodes, and anything else required to get CASS rates on your mailing.
CASS-compliant vendors.
  • List prices are usually tied to the number of records, so avoid buying more list than you need. If you're looking for 100 new customers, don't buy a list with a million records.
  • Consider expanding your list by trading with other companies targeting similar customers but not carrying similar products. Don't trade or sell your list to anyone unless you can ensure that it can't make its way to a competitor.
  • Along with CASS, keep an eye out for DPV (Delivery Point Validation), a related standard that helps ensure that addresses are correct and verifiable down to apartment/suite number.