Email Append Services
Tips & Advice to help you make your decision on Email Append Services
If you have a business, it only makes sense that you have to be able to contact and communicate with your customers. Years ago this was done by phone or by the postal system. Today, things are a bit more advanced and move at a much faster pace. Many companies have joined the word of fast paced technology and now communicate with customers and potential customers through email.
But, things change so fast that business contacts can disappear in the blink of an eye simply because they have changed their email address. Email append services are services that deal with this very issue. They don't' just make sure your contact list is kept current, they can also tailor that contact list to meet your marketing needs and help you reach your target audience. You don't have to be a spammer either. Email append services can set your program up so that email recipients are those that you already know have an interest in your product or service. If they change their mind, they can always decline to receive emails from your company.
Finding a service that meets your needs is a simple process. Click on a link on the left to find the one that can help you meet your business goals.
Email Marketing 101
How to get started *right* in email marketingBy Ben Chestnut, Partner The Rocket Science Group If you're just getting started in email marketing, there are all kinds of technical issues you'll need to know about getting HTML email newsletters properly designed and coded. Then there are spam laws you need to follow, spam filters to work around, and blacklists you'll need to avoid. Oh yeah, then there's the actual content you'll need to write!
First, learn how *not* to be a jerk
It's really embarassing to get reported for spam, and blacklisted. Here are tips on how to properly manage your email lists and follow best practices...
Try: Start off with MAPS. They're a major blacklisting service, and they've posted some guidelines on how to properly manage your email lists.
You don't ever want to get on SpamCop's blacklist. Here are their tips on how legit marketers can avoid getting blacklisted.
No email marketer should click the send button without reading through the FTC's CAN-SPAM laws.
Read through the ESPC's email marketing best practices guide (PDF download).
Learn how to design and code HTML emails
Even if you use a tool that designs your emails for you, it helps to understand how everything works behind the scenes.
Try: Read through some HTML design and coding resources, like: MailChimp's free email design guide, MailChimp's free HTML email templates, Tim Slavin's "How To Code HTML Email Newsletters"
Learn how to measure results and optimize
After you get used to sending email campaigns, you'll want to measure clicks and opens, and start testing different tactics to improve your ROI.
Try: Bookmark these websites and subscribe to their
email newsletters: MarketingSherpa, Mark Brownlow's email-marketing-reports, MailChimp's MonkeyBrains Blog, ReturnPath's Resource center, MailChimp's "Understanding Email Campaign Reports" and ClickZ's email marketing resources
Deal with inevitable deliverability problems
Sooner or later, you're going to notice a bunch of your emails just aren't making it into the inbox. Evil spammers are making it worse for the rest of us legitimate marketers.
Try: Download this very excellent overview on deliverability from the IAB, read MailChimp's "How Spam Filters Think"
Append emails to your customer file Free match test! Call 866-377-3630.
High Quality Cost Efficient Data Daily Updates. Call 888-603-6580
Stay Connected with Your Customers With Email Appending Services.
We Match 280+Million Opt-In Emails, Send Permission Pass & Append!
Guaranteed Deliverable Addresses. Highest Match Rates in Industry.
