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You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to your entire direct electronic marketing plan: the email message.
This is a very critical point in your email efforts. The same attention to detail you used to shop for your email marketing provider, examine its products, pricing and proposals, and test its support capabilities, should also be applied to your email marketing message. So lets tune this message up, shall we?
The narrative voice of your email message -- the voice you're sending directly to customers -- is of such importance that it would be worth your time to find the person on your staff who can write a great-sounding letter, if it's not you.
The "From" field of the email message has incredible importance, not only with the effectiveness of your email campaigns, but with your product branding and service reputation as well. It’s the first thing your subscribers will see when they get their first email from you. And you only get one first impression, right?
If you need any more pointers on what your "From" field should not say, look over the messages in the trashcan of your own email inbox.
Technically, the subject line should be treated with the same reverence as the From field. Some quick rules of thumb: Don’t make the subject line text so long that it flows out of a typical visible display area. Also, if possible, the subject line should state the nature of the newsletter and/or where it's from, if this is not apparent in the "From" field.
A personalized salutation in your email campaigns is critical. It separates your subscription-based, opt-in email campaign from unsolicited spam and phishing email. Personalized messages also serve as reminders to customers that they have indeed subscribed to your important email communications. Most email marketers would agree that addressing customers on a first-name basis is the quickest, easiest way to build interactive relationships via email.
As a rule, the first name merge field should not have commas, semicolons, or any other punctuation around it. This is just in case the first name column in your database has no name listed in this field. As an FYI: Any email marketing solution worth its weight would give you this important customization feature.
A business cannot be truly successful if they are not making a big enough online presence. Many companies have made email marketing a priority. You need to stay in touch and relevant to your clients and prospective clients. In order to keep it interesting, your company should be using an email newsletter to keep things interesting. Email marketing software is a great way to streamline your process.
Marketing software like this should be able to keep the email personal. Good personalization is a great way to keep people interested. You will offer you better open rates and click thru rates with proper personalization. Good marketing software is popular because the results can be effectively measured, businesses enjoy the monitoring aspect. Next, HTML is an offered option. The newsletters get a better response than the plain text format.
Consider the usage of plug-ins and updates, and then choose the ideal software. You will also consider how good the email service provider, and then look into the availability of technical support. Email marketing software is an investment, take your time and choose one that suits your company's needs. If you want to hear more about your email marketing software, look to these trusted resources.
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