Purchasing resources for Email Marketing Software


Quickly find providers of email marketing software and related solutions. Review listings for links to providers of email marketing systems and web-based email marketing software.

Search Results

Email Marketing

Email marketing service for small businesses to grow their business.

http://www.activecampaign.com/
Email Marketing Software Comparison

Our Email Marketing Software Comparison site provides an apples to apples comparison and reviews of the email marketing service providers.

http://www.email-marketing-options.com
Omnistar Email Marketing Software

The Omnistar Email Marketing Software is web based newsletter software to create, send and track email campaigns. Try a demo.

http://www.omnistarmailer.com
Direct Marketing Software

Vendors of direct marketing software including direct email marketing software and database marketing software. Research providers offering direct mail software, telemarketing software, and other direct marketing applications.

www.business.com/sales-and-marketing/direct-marketing-software/
Opt In Email Marketing

Quickly find providers of opt in email marketing services. Research vendors offering opt in email lists and opt in email marketing software. Identify an opt in email advertising solution that fits your business needs.

www.business.com/sales-and-marketing/opt-in-email-marketing/
Email Marketing Tracking Software

Quickly find makers and sellers of email marketing tracking software. Review our directory listings for links to providers of software systems for tracking email marketing campaigns.

www.business.com/software/email-marketing-tracking-software/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Tuning Up Your Email Marketing Message


You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to your entire direct electronic marketing plan: the email message.

This is a very critical point in your email efforts. The same attention to detail you used to shop for your email marketing provider, examine its products, pricing and proposals, and test its support capabilities, should also be applied to your email marketing message. So lets tune this message up, shall we?

 

Find a Consistent Voice

 

The narrative voice of your email message -- the voice you're sending directly to customers -- is of such importance that it would be worth your time to find the person on your staff who can write a great-sounding letter, if it's not you.

 

Make sure the From field is squared away

 

The "From" field of the email message has incredible importance, not only with the effectiveness of your email campaigns, but with your product branding and service reputation as well. It’s the first thing your subscribers will see when they get their first email from you. And you only get one first impression, right?

If you need any more pointers on what your "From" field should not say, look over the messages in the trashcan of your own email inbox.


Don't forget the subject line

 

Technically, the subject line should be treated with the same reverence as the From field. Some quick rules of thumb: Don’t make the subject line text so long that it flows out of a typical visible display area. Also, if possible, the subject line should state the nature of the newsletter and/or where it's from, if this is not apparent in the "From" field.


Personalize your message if possible

 

A personalized salutation in your email campaigns is critical. It separates your subscription-based, opt-in email campaign from unsolicited spam and phishing email. Personalized messages also serve as reminders to customers that they have indeed subscribed to your important email communications. Most email marketers would agree that addressing customers on a first-name basis is the quickest, easiest way to build interactive relationships via email.


As a rule, the first name merge field should not have commas, semicolons, or any other punctuation around it. This is just in case the first name column in your database has no name listed in this field. As an FYI: Any email marketing solution worth its weight would give you this important customization feature.

  • Compose your email message with care, following the practical tips in this guide. Get somebody on staff who can write well to be the voice of the company. Get someone else to proof it. Don't use a junky email program that will walk your customers after the first send. Personalize and test your important direct marketing message. Test your message, then test the message again.
For more help in crafting your email marketing messages, check out our guide "Setting Goals that Increase the Value of Your Email Newsletter."