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6 Unbiased Email Marketing Software Reviews | The Daily Egg

Dec 17, 2012 ... Looking for email marketing software that has all the features you want at the price you're looking to pay? These are unbiased reviews of six ...

Email Marketing Software Review 2014 | Best Email Software ...

Mar 12, 2014 ... Looking for the best email marketing software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and ...

MailChimp: Send Better Email

Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs.

AWeber Email Marketing Services & Software Solutions for Small ...

Email marketing and autoresponder software that's easy to use & only $1 to try. Top notch email deliverability and free expert support services online or by ...

VerticalResponse | Email Marketing. Just Like That.

Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. Start now, it's free!

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Email Marketing | Create Email Campaigns Fast - GoDaddy

Keep in contact with your customers and potential clientele with Express Email Marketing! With GoDaddy's Email Marketing Software you can create newsletters  ...

Email Marketing | Email Marketing Software | Interspire Email Marketer

Interspire email marketing software - Email Marketer is used by over 15000 businesses to create, send and track email campaigns and auto-responders.

ActiveCampaign: Email Marketing Services - Marketing Automation

Create email marketing and HTML newsletter campaigns in minutes. Powerful email marketing software features with free premium templates.

Email Marketing Software - Benchmark Email

Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work.

Email Marketing Software Solutions from Constant Contact

Email Marketing from Constant Contact makes it easy for you to build email lists and create email newsletters that get great results. Start your free trial today!

Marketing Automation for Commerce | Bronto Software

Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns.

Small Business Marketing from Constant Contact

Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media.

Tuning Up Your Email Marketing Message


You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to your entire direct electronic marketing plan: the email message.

This is a very critical point in your email efforts. The same attention to detail you used to shop for your email marketing provider, examine its products, pricing and proposals, and test its support capabilities, should also be applied to your email marketing message. So lets tune this message up, shall we?

 

Find a Consistent Voice

 

The narrative voice of your email message -- the voice you're sending directly to customers -- is of such importance that it would be worth your time to find the person on your staff who can write a great-sounding letter, if it's not you.

 

Make sure the From field is squared away

 

The "From" field of the email message has incredible importance, not only with the effectiveness of your email campaigns, but with your product branding and service reputation as well. It’s the first thing your subscribers will see when they get their first email from you. And you only get one first impression, right?

If you need any more pointers on what your "From" field should not say, look over the messages in the trashcan of your own email inbox.


Don't forget the subject line

 

Technically, the subject line should be treated with the same reverence as the From field. Some quick rules of thumb: Don’t make the subject line text so long that it flows out of a typical visible display area. Also, if possible, the subject line should state the nature of the newsletter and/or where it's from, if this is not apparent in the "From" field.


Personalize your message if possible

 

A personalized salutation in your email campaigns is critical. It separates your subscription-based, opt-in email campaign from unsolicited spam and phishing email. Personalized messages also serve as reminders to customers that they have indeed subscribed to your important email communications. Most email marketers would agree that addressing customers on a first-name basis is the quickest, easiest way to build interactive relationships via email.


As a rule, the first name merge field should not have commas, semicolons, or any other punctuation around it. This is just in case the first name column in your database has no name listed in this field. As an FYI: Any email marketing solution worth its weight would give you this important customization feature.

  • Compose your email message with care, following the practical tips in this guide. Get somebody on staff who can write well to be the voice of the company. Get someone else to proof it. Don't use a junky email program that will walk your customers after the first send. Personalize and test your important direct marketing message. Test your message, then test the message again.
For more help in crafting your email marketing messages, check out our guide "Setting Goals that Increase the Value of Your Email Newsletter."