Event and Tradeshow Lighting
Tips & Advice to help you make your decision on Event and Tradeshow Lighting
Event and tradeshow lighting can make or break your next commercial display. It is imperative that your prospective clients or customers have a clear understanding of which products or services you are highlighting, of course, but they also need to be drawn to your display over the competition. Selecting the perfect lighting for your next event can help you achieve this very important goal.
Ask yourself several questions when designing your next tradeshow lighting display. Who is your target audience? What demographics do they represent? Will you be marketing to young, hip gamers or retired persons looking for their dream home on the links? Flashing lights in a variety of colors will apply for more to the first group than to the second, for instance. Even the size of the venue can determine what kind or colors of lighting will work best with your booth.
One of the most effective event lighting techniques is the concentrated spotlight to highlight one specific trait or aspect of your display. When used in conjunction with muted lighting, it can create the perfect mood for your product or service. You may want to consider perusing the links on the left side of this page for a few options for event and tradeshow lighting for your next display.
Event and Tradeshow Lighting
Spectacular event lighting separates the amateurs from the prosBy Nikki Davis Event lighting sets the mood, sets the tone and drives the feel of your event. Trade show lighting is equally important as some vendors rely on additional lighting to tell their story and to sell their products. Event lighting suppliers are readily available, so you have plenty to choose from. Covered below are many top pick event lighting suppliers.
Trade show lighting, banner lighting, display lighting and event lighting are all key to successfully displaying a show or event, and having the right company to fulfill that night is critical.
To choose the right provider of trade show lights, event lights or all around lighting service for you:
1. Determine your event lighting need.
2. Determine your budget.
3. Determine the cost of your desired event lighting.
4. Determine if the return on the investment is worth the cost. Is this a repeat event that you want to draw customers and vendors back? Is this a one time event that you want splashed all over the papers and magazines for residual PR?
Look for amazing event and tradeshow lighting providers with the WOW factor
Some companies will blow you away with the event and tradeshow lighting services that they have to offer. They are high budget production affairs, so be prepared to put down lots of cash for these service providers.
Try: If you are hosting a high end affair, check out the services of Luminous Designs. Their work will take your breath away it is so beautiful. Whether you are hosting a wedding, a fund-raising gala or a corporate celebration, their work is at the top of the list for creating the mood and even pattern projections and color changes. Also check out the work of Matt Murphy Event Lighting. His work is another fine example of how lighting can pull an event together.
Hire an event lighting company for your concerts
Concerts and benefit events are more great excuses to hire a company to provide your lighting. Trade show lights are also key to a successful industry event as well.
Try: Visions Lighting is your go-to source for corporate, concert, special event or custom design work event lighting. Their website is photo heavy, so you can see for yourself the quality of their specialty event lighting design talents. DRK Event Lighting is also well equip to handle your corporate or concert event function needs.
Buy or rent event lighting and become a do-it-yourselfer
You don't have to rely on service providers to light your entire event. You can always rent or purchase your event lights and be self sufficient.
Try: Event Lighting Distributors offers boxed packages for specialty event lighting as well as monthly specials. The award winning Kinetic Lighting offers sales, rentals and event full service. They also have eco-friendly alternatives.
- If you plan on working on your own event lights, make sure that you are qualified or have someone qualified on hand to handle any unexpected electrical issues.
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