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Before email and spam the practice of fax broadcasting was one of the most effective ways to send mass information about a business to potential clients. Business owners would alert associates to sales, special items and other such occasions of interest. While this is not the most time effective advertising system it does leave an impression on the receiving party and also leaves them with a hard copy as a reminder. This is preferable to email where there is no hard copy and the information is easily ignored and destroyed.
Sending mass fax messages to consumers is made difficult by the lapse in home scanning devices in the current market, however there is still a place for fax blasting in marketing campaigns. Food service organizations which cater to the needs of office buildings may fax discount opportunities and menu changes to these clients in bulk to encourage further sales. Review the demographic which your business serves to determine how effective a fax campaign may be. Online resources can assist in determining the best way to go about sending these faxes based on the experiences of other companies. If you are considering the use of fax broadcasting to improve sales try clicking the links to the left.
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