Full Service Advertising Agencies in New York

Get started with successful ad campaigns with big ideas from ad agencies in New York
By Jenni Simcoe, Writer Advertising agencies in New York are synonymous with Madison Avenue. But many full service advertising agencies in New York City and New York State aren’t located on Madison Avenue. In fact, many smaller New York advertising agencies located outside New York City have the skills to take your campaign to the masses. Full service advertising agencies are creative powerhouses that handle all types of advertising, including television commercials, print ads, direct marketing campaigns, promotions, events, packaging, branding, design, new media and outdoor advertising.

Some important points to know about advertising companies in New York:

1. Although the best-known New York advertising agencies are the giants of Madison Ave, you can also find many ad agencies in New York that cater to smaller businesses, so shop for an advertising agency in New York that fits your business size.
2. Full service ad agencies in New York often specialize in certain industries, like financial or pharmaceutical, or target groups like Hispanics or teens, so you can tailor your search for a New York advertising agency to your target audience.
3. New York City is the No. 1 media market in the U.S. and many full service advertising agencies in New York can handle your local campaign.

Search online directories for full service advertising agencies in New York

Several websites allow you to search for advertising companies in New York by region, county or city or by the consumer groups they target.
Try:  Search the The AdHub for agencies in Albany, Buffalo, Hudson Valley, Rochester, Southern Tier, Syracuse and Westchester areas of New York. The American Association of Advertising Agencies’ AAAAgencysearch.com lets you search for its members by state. Reed Business Information’s New York 411 lists New York advertising firms that offer production services as well.

Search for award-winning advertising agencies in New York

You don't have to have a multi-million dollar budget to work with an advertising agency in New York that has won awards. Many awards are handed out based on the size of an advertising agency.
Try:  To find award-winning ad agencies in New York, search for winners of the ANDY awards — part of the Advertising Club of New York — or the New York American Marketing Association’s Effie awards.

Choose national or international advertising agencies in New York

Hiring one of the big-name advertising companies in New York can give your advertising campaign instant credibility and exposure.
Try:  BBDO, DDB Worldwide Communications Group, Deutsch, JWT and Saatchi & Saatchi are some of the most highly respected New York advertising agencies.

Find an advertising agency in New York that targets the local market

If your company sells only in the local market, narrow your search to New York advertising firms that focus on your region.
Try:  At Respond, you can search for “local firms only” to ensure that you find ad agencies in New York. To find ad agencies that know a local market in New York, consult with a chamber of commerce.

Opt for full service advertising agencies in New York that work for small and mid-sized businesses

Even in The Big Apple, you can find advertising companies in New York that work with small and mid-sized businesses.
Try:  M2Design is one of many full service advertising agencies in New York that offers big agency talent on a small business budget. The James Group serves mid-sized businesses with more than $5 million in annual revenue. Ad Forum’s advanced agency search allows you to search for full service advertising agencies in New York by size of agency and clients.

Hire New York advertising agencies that specialize in New York-based industries

New York is known for finance, fashion and publishing. Look for full service advertising agencies in New York that handle these industries.
Try:  At AAAAgencysearch.com, you can look up New York advertising agencies by industry experience, including fashion, financial services and media.

• Ask vendors and colleagues in professional associations for referrals for advertising companies in New York.
• Determine upfront how you will pay the advertising agency. In New York, agencies use a variety of fee structures, including billable hours, monthly retainers and by project.
• If you opt for small ad agencies in New York, ask if work is outsourced and if so, who has accountability for the freelance portion of the project.