Full-Service Printers
Tips & Advice to help you make your decision on Full-Service Printers
Although we live and work in an age that is mostly dominated by digital communications, many companies still require the use of brochures, catalogs, handouts and other printed promotional materials. Discerning businesses everywhere find it's easy to get the printed materials they require when they work with full-service printers.
You'll find there are reliable full-service printers available nationwide to serve you. These printers can assist you in the production of a variety of printed materials. Examples of such materials might typically include brochures, folders, postcards, programs, booklets, business cards, letterhead, invitations, forms, newsletters, posters, flyers and more.
The image and message you project through printed media can be every bit as important as the image you project digitally. This is why it's advisable to work with a reputable full service printing service. Good printers will work closely with you to devise and create printed materials that will accurately reflect the message and image you want to convey. Information regarding good full-service printing services that offer service in your area is frequently available online. Business.com is a trusted resource that can make it easier to explore your options. Visit the links to reliable providers on the left to find out more.
Full-Service Printers
Selecting the right full-service printers will save you time and moneyBy Kristen McClung Professionally printed, graphically appealing print materials are important for every company. They create a great impression for a prospective customer and reinforce your company’s brand image. But finding the right printer can be challenging.
As a consumer, your objective is to get the best quality print job for the lowest price. This means researching a variety of full-service printers, including commercial printing brokers, magazine printers, newsprint printing services or even pad printing services depending on your company’s needs.
Before you design your marketing materials, interview potential full-service printers. Be sure to ask the following questions:
- Do you showcase an online portfolio or provide samples?
- What services do you offer? What tools do you provide to facilitate the process?
- What is the turnaround time?
- What is the price for this project?
Request full-service printers to provide printed samples of their work
Reputable full-service printers will send you free samples that reflect the type of printed material you are requesting. Many magazine printers, full service book printers and newsprint printing services also provide online portfolios.
Try: At PrintingForLess.com, fill out a sample request to get samples printed on a variety of papers. Professional Printing Center offers an impressive online portfolio sorted by industry.
Ask full-service printers for a comprehensive listing of their services and capabilities
Printers service companies offer a wide range of capabilities, but most specialize in a particular type of printing service. Some printers focus on short run full color digital postcards or business cards, while other specialize in pad printing services for plastic, glass and metal items. Ask if the printer offers one-stop services like graphic design, templates or mail services.
Try: Search ThePrintGuide to find the industry’s leading full-service printers. If you don’t have design experience, PsPrint offers more than 150 templates in a variety of software programs, free customized pre-designed templates for postcards and business cards and graphic design services. Use PrintingForLess.com’s mail services to deliver your mailing faster and cheaper.
Determine if the full-service printer can meet deadlines for your proposed printed project
Turnaround time can be a misleading term in the printing industry. For most printers, turnaround time is a production term that does not include shipping.
Try: If it is important to have your printed materials by a specific date, communicate that expectation with full-service printers, magazine printers or newsprint printing services. PsPrint offers a refund for rush charges if the company fails to meet a turnaround commitment. Most full-service printers take no responsibility for shipping delays, so be sure to request a trusted shipping partner, like UPS, that offers tracking services.
Secure a competitive price by comparison shopping full service printing companies
When comparing prices between full-service printers, read the fine print. Ask each printer to provide you with a written quote. Ask about additional costs for technical reviews, proofs or corrections.
Try: PrintingForLess.com offers a free technical review for all commercial printing files. Many printers offer a free digital proof of your print job. Hard copy proofs add time and cost to production, increasing your costs. Corrections can be expensive, so check your files before submitting. See a term sheet from Buyer Printing for typical charges for type changes and design changes.
- Build good relationships with several full-service printers. Not all full-service printers are best suited for every print job, so bid out your print jobs on a regular basis to get the best value.
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