Advisers and consultants providing international market entry services.
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We become your marketing department and you focus on your core business
Manage your social media and online marketing. Find out how!
Unifying your sales strategy, process and messaging. 877-427-2490
Need more leads? I'm giving away 3 of my best tactics to select few
A new economy requires new ideas. 30+ yrs exp in good times and bad.
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Multicultural Marketing
Expand your customer base by reaching out to diverse, growing marketsBy Judy Artunian, Freelance Writer If you only think about the "usual places" where you market your products or services, you may be missing a massive segment of the population that may want what you sell. The African-American, Hispanic and Asian-American markets combined represent a $1 trillion market. Members of these and other minority communities often feel overlooked by marketers. To win them over, you need a savvy marketing strategy. The keys to tapping into the multicultural market include:
- Understand the culture of the groups you want to reach.
- Pay attention to the nuances that distinguish one market from another. One size does not fit all.
- Show them how you can meet their specific needs.
Become immersed in the markets
To get a handle on your target market segments, start with the basics.
Try:
The U.S. Census Bureau's Quick Facts provides statistics on the ethnic breakdown and other characteristics of each state's population. Multicultural Marketing Resources, a public relations and marketing firm, offers such resources as a multicultural knowledge center and a multicultural calendar of events. At Diversity Central, you get a cornucopia of news and data related to multicultural issues.
Get a read on multicultural media
Promote your business in culture-specific media outlets.
Try:
New America Media publishes the National Directory of Ethnic Media annually. The directory, available either online or in hardcopy, includes more than 1,800 ethnic media organizations.
Translate with care
Unless you have access to someone who is fluent in the languages of your target markets, hire a professional to translate your press releases, ads and other marketing material.
Try:
viaLanguage offers translation services in 50 languages.
Consider hiring a consultant
Specialists in multicultural marketing can help you make quick work of developing and implementing your marketing strategy.
Try:
Check out the American Marketing Association's Marketing Services Directory to find the experts you need.
- Check with a translator before running the same promotion in multiple markets. A flattering or humorous sentence in one language can be an insulting sentence in another.
- You can enhance your credibility with a minority community that you have never served, by sponsoring a fundraising event in that community.
- Trying to reach third- and fourth-generation Americans? They often relate better to campaigns that are targeted to mainstream Americans. In fact, they may not even speak their nationality's native language.
- If you want to draw ethnic groups throughout the world to your website, remember that a large percentage of Internet users outside of the United States still have dial-up connections. That means a graphics-rich web page will load slowly, and in the process may try the patience of some global customers.
We become your marketing department and you focus on your core business
Manage your social media and online marketing. Find out how!
Unifying your sales strategy, process and messaging. 877-427-2490
Need more leads? I'm giving away 3 of my best tactics to select few
A new economy requires new ideas. 30+ yrs exp in good times and bad.
Consulting for international and domestic companies interested in the Chinese Market.
http://www.acce-consulting.com/index.htm
Advantage International Marketing
Providing marketing, sales, and business development services with an international focus to small and mid-sized companies.
http://www.advantage-intl-mktg.com/
Provides media communication services, marketing consultancy and market research. Listed on the London Stock Exchange and operates in 38 countries with its three main businesses.
Appropriate Technology Consultant
Thailand-based company providing industrial market research to client companies wanting to enter or expand their business in the Thai market.
Public relations consultancy providing marketing advice, media planning and creative production.
http://www.bentley-simpson.co.uk/
Offers sales and marketing consultancy for high technology companies in the UK, in addition to sales of digital imaging equipment.
Provider of a range of merchandising services, covering product development, market research and product research while specializing in exports to the US market.
http://www.personal.u-net.com/~chconsult/chc.htm
Advisory firm that helps U.S. companies develop and implement their Greater China business strategies; headquartered in San Francisco, California.
http://www.chinahand.net/index.html
Consulting firm provider for American companies with the expertise necessary for business success in the People's Republic of China; located in San Francisco, California.
http://www.china-venture.com/index.html
Integrated international communications company located in Copenhagen, Denmark; provides branding solutions via advertising, Internet and public relations.
Marketing consulting company focusing on information technology and the Internet.
http://www.dsconsulting.com.cn/
Assisting industrial companies in strategic and tactical marketing decision making in Europe, including multi-cultural consulting.
Provider of sourcing and marketing services to the UK retail, wholesale and brand name markets.
ECOS deals with a variety of European manufacturers and markets their products through product placement, product sales, economic strategies, distribution solutions and project management in the US.
Focuses on business development, strategy, marketing and sales tactics and communication to assist European and American companies seeking to establish or strengthen their presence in the United States or internationally.
International marketing consultants specializing in importing and exporting agents.
http://www.ferguson-associates.com/
San Jose, California full-service international market consulting and training company focused on providing market engineering solutions to their clients.
Provides consulting services to help pharmaceutical and biotechnology companies enter the European and American markets.
Provider of international marketing, global marketing, international direct marketing and global direct marekting services.
http://www.globaldmsolutions.com/
Offers web promotion and online marketing services designed to assist clients address international markets worldwide and increase sales and traffic through search engines submission and optimization.
Specializes in building strategic alliances between US and Japanese high tech companies.
Provides integrated market solutions for public relations, marketing consultancy, marketing communications, direct marketing and promotions.
Indonesian Business and Marketing Consultants
Provide clients with assistance on marketing strategies, plans, programs, organization, policies, systems, procedures and operations.
http://www.trimitra.com/consultants.html
International Trade & Project Consultants
Marketing consultants providing strategies and market research on potential foreign buyers.
http://www.itpc.4mg.com/marketing.htm
Provider of Japanese distributor searches, entry strategies and translation and liaison services.
http://jdbnetwork.hypermart.net/
Israeli international marketing, public relations and advertising specialist located in Tel Aviv and New York.
http://www.israelmarketing.com/
International business development consulting firm focusing on aerospace, airlines, entertainment, training, simulation and high technology industries.
UK and international marketing and management consultants, specializing in market research, strategic and business plans, performance audits, feasibility studies, and acquisitions, with associate offices worldwide.
Provides compilations of business and marketing plans, promotional services, marketing research both into South Africa and internationally, mailing programs, customer services audits and the establishment of international trade relationships.
German marketing and trade consultants providing services for companies entering the US market.
UK firm providing marketing consultancy and research including marketing and communications audits, market research and new product development.
Macarthur Stroud International
UK firm providing consultancy and research services on the information, technology and services markets.
http://www.macarthurstroud.com/
Provider of business critiques, consulting, tuneup and business development expertise on-site internationally.
Online information site for Oxfordshire, UK providing an index of marketing consultants.
http://www.oxfordshire.co.uk/cat/cat02-013.html
UK-based marketing and public relations consultancy. Specialists in marketing information technology (IT).
http://www.marketingprojects.co.uk/
Specialist business-to-business marketing and strategic development organization.
International marketing and sales consultant who provides international market entry strategies, with a specialization in European markets.
http://www.marketing-und-vertrieb-international.com/en/index.htm
Minster International Business Development
Agency that assists engineering companies serving the oil, gas and petrochemical industries that wish to expand their international operations into new regions.
American consulting firm to assist technology firms in marketing, sales, production and manufacturing in Japan and Brazil. Services include technical and patent translation and computer software localization.
Marketing research company specializing in Australian customer data and targeting programs. A subsidiary of PMP Communications.
Global marketing consulting and strategic market research consulting services including data gathering and analysis, uncovering new markets, introducing new products and services, developing new channels and leveraging core capabilities.
Sales And Marketing Strategies Limited
Sales and marketing consulting company providing services in business and marketing plan development.
Strategic marketing group offering global positioning services for clients worldwide.
Provides consultancy and service in all areas of the marketing mix. The wide range of clients cover a number of industry sectors but are primarily, but not exclusively, related to Tourism, Transport and Communications.
http://www.SimonHoltMarketing.com/
Strategic consulting and marketing firm for emerging Internet and technology businesses, specializing in the Latin American and Spanish-speaking marketplaces.
Based in Mexico, the firm provide marketing, communication , direct marketing, and market research.
Paris, France-based international marketing & consulting organization helping information technology companies expand internationally; offices worldwide.
TNB Consulting Group - International Marketing
Specializing in marketing strategies, communications and sales.
Total Marketing Resource (TMR)
Specialist consultancy providing marketing services for the retail optics industry.
Consultant provides strategies and development services for those wishing to expand their business in the Philippines.
http://www.geocities.com/vlong_98/
International sales and marketing consultants providing multinational representation for companies to suppliers, buyers and associates.
http://www.wagner-associates.com/
International strategic sales and marketing consulting firm.
Provides services in the areas of new business development for start-ups, training of new marketing staff, new product or service launches, channel marketing: selection, recruitment and animation with marketing campaigns internet marketing.
Tips & Advice to help you make your decision on Global Marketing Consultants
It seems as if the world continues to become smaller and smaller. All of our technology has allowed people to contact and communicate with others all over the world at a moment's notice. It was only a matter of time before that communication spurred on great changes in the economic and business worlds. Businesses that wish to branch out into the global market often need expert advice on the best ways to approach this new way of doing business and making money. You and your business can rely on the global marketing consultants for ideas on how to get started and maintain a strong international market presence.
When you choose to work with the professional global marketing ... more
It seems as if the world continues to become smaller and smaller. All of our technology has allowed people to contact and communicate with others all over the world at a moment's notice. It was only a matter of time before that communication spurred on great changes in the economic and business worlds. Businesses that wish to branch out into the global market often need expert advice on the best ways to approach this new way of doing business and making money. You and your business can rely on the global marketing consultants for ideas on how to get started and maintain a strong international market presence.
When you choose to work with the professional global marketing consultants, you will find they can provide you with a great deal of information and ideas. Like other business consultants, these professionals can provide you with plans and goals as they relate to your everyday operations and production as they pertain to the global market. You can also expect advice on business analysis and planning as well as international marketing strategies and options. These professionals are also incredibly knowledgeable about import and export regulations.
The resources on the left from Business.com can provide more information.