Purchasing resources for Global Marketing Consultants

Advisers and consultants providing international market entry services.

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Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses.

www.business.com/sales-and-marketing/food-and-beverage-advertising-and-marketing/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Human Resources Advertising and Marketing

Offering advertising and marketing services for human resources businesses.

www.business.com/sales-and-marketing/human-resources-advertising-and-marketing/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Financial Services Advertising and Marketing

Offering advertising and marketing services for financial services businesses.

www.business.com/sales-and-marketing/financial-services-advertising-and-marketing/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Multicultural Marketing

If you only think about the "usual places" where you market your products or services, you may be missing a massive segment of the population that may want what you sell. The African-American, Hispanic and Asian-American markets combined represent a $1 trillion market. Members of these and other minority communities often feel overlooked by marketers. To win them over, you need a savvy marketing strategy. The keys to tapping into the multicultural market include:
  1. Understand the culture of the groups you want to reach.
  2. Pay attention to the nuances that distinguish one market from another. One size does not fit all.
  3. Show them how you can meet their specific needs.

Become immersed in the markets

To get a handle on your target market segments, start with the basics.
Quick Facts provides statistics on the ethnic breakdown and other characteristics of each state's population. Multicultural Marketing Resources, a public relations and marketing firm, offers such resources as a multicultural knowledge center and a multicultural calendar of events. At Diversity Central, you get a cornucopia of news and data related to multicultural issues.

Get a read on multicultural media

Promote your business in culture-specific media outlets.

Translate with care

Unless you have access to someone who is fluent in the languages of your target markets, hire a professional to translate your press releases, ads and other marketing material.

Consider hiring a consultant

Specialists in multicultural marketing can help you make quick work of developing and implementing your marketing strategy.
  • Check with a translator before running the same promotion in multiple markets. A flattering or humorous sentence in one language can be an insulting sentence in another.
  • You can enhance your credibility with a minority community that you have never served, by sponsoring a fundraising event in that community.
  • Trying to reach third- and fourth-generation Americans? They often relate better to campaigns that are targeted to mainstream Americans. In fact, they may not even speak their nationality's native language.
  • If you want to draw ethnic groups throughout the world to your website, remember that a large percentage of Internet users outside of the United States still have dial-up connections. That means a graphics-rich web page will load slowly, and in the process may try the patience of some global customers.