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Grand opening planning is imperative for your business making a good first impression in your community. Ensure that your potential clients know about your startup in the neighborhood to have instant loyal customers.
Advertise your grand opening in every local publication that you can. Contact your neighborhood newspapers, television stations and magazines to let them know the date. Create press releases for them to publish and talk to the news correspondents about your chances of having a reporter available to cover the event.
Getting a decent turnout at your grand opening is only half of what you must accomplish for your small business to get a good start in the community. Plan the event to include entertainment that will keep customers returning to your establishment after the initial excitement is over. If possible, include activities that are related to your industry. For example, have a petting zoo if you are opening a veterinary clinic, pet shop or pet supply store. You could also partner up with the local shelter and offer animals up for adoption during the occasion.
Use other neighborhood businesses for catering services. Creating a network of community-based referrals is good for future trade opportunities, as well as a bigger turnout of their loyal customers at the event.
Learn more about grand opening planning through the resource links found on this Business.com page.
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