Purchasing Resources for Green Marketing

Green Marketing Education and Training

Discover the benefits of green marketing
By Denise Brown Green marketing is not just a buzzword. Green marketing is here to stay. Consumers are looking for products that use sustainable materials, both in the manufacturing of the product as well as the packaging. Finding ways to let your customers know you are doing your part for the environment is an important way to improve your bottom line.
 

With green marketing education and training for you and your staff, you can find those environmentally conscious consumers. As you look at green marketing education and training, you should consider a number of factors to get the most out of your training dollars. Look at:

1. The target audience for the green marketing campaign. Focus your training so that group benefits the most from the training.

2. Any standards set within your industry for green marketing. As more sectors of the economy go green, you can expect to see green training standards just as you would see for any other component of the market.

3. The cost involved with training exercises and the expected return on your investment.

Start with a simple green marketing strategy

Learn all you can about green marketing. Then take the information you learn and provide basic training for your staff. Set up green marketing practices within your business. Use benchmarks to determine if you are meeting your own standards. If not, seek additional training.
Try: The 101 Things Designers Can Do to Save the Earth is a blog that offers green marketing strategies and tips. There is also a free teaching guide you can use to teach your staff the benefits of green marketing. Keyboard Culture offers information about green marketing benefits in the hospitality industry. Sign up for the free white paper “Creating Authentic Green Value to Drive Bottom Line Results.” Use the information presented as in-house training for your staff.

Attend courses that teach green marketing strategies

Find out what courses are available locally through extension services or vocational schools. The local public university may offer classes as well. It's also possible to find courses that teach green marketing benefits online.
Try: The University of California San Diego offers green marketing education and training classes through its extension service. Green Supply Chain offers courses on green marketing in a variety of formats. You can take courses online, or you can have the company train your employees on site.

Use the training services of green marketing consultants

Consultants can show you the many hidden benefits of green marketing that you may not find in a self-study course or classroom. Their work experience in this field can pinpoint training in green marketing specific to your industry.
Try: J. Ottoman Consulting offers Green workshops to companies that would like to make their products greener and market their products with sustainable packaging. Use the services of Plateau Enviro to train your employees in green marketing strategies.