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Guerilla Marketing Key Terms

The phrase “guerilla marketing,” commonly misspelled "gorilla" marketing or sometimes referred to as Gmarketing, conjures up highly trained operatives sneaking into a high-traffic area, launching an avant-garde promotion, then melting back into the background leaving bystanders dazed and amused. While unconventional tactics that get your company noticed may catch your attention, focus your overall strategy on maximizing profit margins through building loyal repeat business rather than running a splashy campaign to capture market share.

Guerilla Marketing Education and Training

Guerilla marketing tactics were introduced over 20 years ago, and though guerilla marketing has become a buzzword, a complete guerilla marketing definition is difficult to put together. Guerilla marketing strategies emphasize creativity over spending, making the concept ideal for small businesses and start-ups.

Guerrilla marketing - Wikipedia, the free encyclopedia

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) ...

Official Site of Guerrilla Marketing

The OFFICIAL Guerrilla Marketing website! Jay Conrad Levinson works or has worked with companies like Apple, Microsoft, Sun Micro Systems, Procter and ...

What Is Guerrilla Marketing? - Creative Guerrilla Marketing

Guerilla Marketing is an unconventional marketing tactic often used by small businesses. The term was coined by Jay Conrad Levinson in his book 'Guerrilla ...

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122 Must See Guerilla Marketing Examples

Jun 28, 2010 ... Guerrilla Marketing is a creative content marketing strategy that prides itself on being unconventional. Here are122 MUST SEE examples of ...

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big ...

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business [Jay Conrad Levinson, Jeannie Levinson, Amy Levinson] ...

Guerrilla Marketing Definition | Small Business Encyclopedia ...

Guerrilla marketing is quite different from traditional marketing efforts. Guerrilla marketing means going after the conventional goals of profits, sales and growth ...

100 Guerilla Marketing Ideas: Grow Sales With Zero Budget

Aug 8, 2012 ... Jay Conrad Levinson's Guerrilla Marketing site simply puts it as “The achievement of conventional goals (e.g. Profit) using unconventional ...

Guerrilla Marketing Definition | Investopedia

A marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different ...

100+ Guerrilla Marketing examples - SlideShare

Dec 15, 2010 ... "100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic ...

10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]

Oct 6, 2010 ... Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson, ...

Guerilla Marketing

Guerilla marketing is an aggressive, unconventional way of promoting your business with a very low budget. Marketers spend time, energy and creativity rather than money to promote your product or service.

Guerilla marketing--  the very definition of trend setting alternative promotion-- is great for small businesses. You measure your success in profits, not sales, and focus on customer loyalty and referrals.

Guerilla marketing tactics allow you to:

1. Boost profits using creativity and imagination instead of a large amount of money.

2. Use the latest technology to connect with consumers using Guerilla marketing online and on the street.

3. Incorporate simple strategies to make a big impact.

Hire a Guerilla Marketing company to get you started

Consider the pros of hiring someone to help you with your alternative advertising campaign: immediate results, experience and expert knowledge. Consider the cons: extra expense and reliance on outside creativity.

Learn guerilla marketing information from the professionals

Join a Guerilla Marketing group to learn tips, discuss campaigns and hear what worked and didn't work from other business colleagues and professionals. Send your staff to a seminar--they'll come back full of energy and creative ideas.

Use technology and viral advertising in your guerilla marketing campaign

Incorporate Guerilla Marketing tactics using technology. Along with buzz marketing--word of mouth--use Internet marketing to connect with your consumer. Create a website if you don't have one, and advertise it everywhere you can.

Combine advertising with guerilla marketing ideas

Go ahead and keep your traditional forms of advertising. Use guerilla marketing information to strengthen your campaign. Partner with other businesses to trade advertising. If you own a movie theater and your friend owns a bookstore, feature movie tie-ins at both businesses to boost sales.
  • Meet new people and form new relationships every day. Even the best guerilla marketing agencies are only as good as the people they know. Word of mouth advertising goes a long way so don't forget about the simplicity of being helpful.
  • Browse online blogs and post comments that show you are knowledgeable in your field. Don't just plug your business--give consumers genuinely helpful answers to their questions and leave your web address at the end of the comment. Online guerilla marketing needs to be simple and unobtrusive.