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Guerilla marketing is a creative and unconventional way of marketing that can create buzz about your business' new products and services. This non-traditional marketing method is often an affordable option compared to traditional expensive marketing campaigns. This type of marketing typically occurs in public and unexpected locations to attract attention of people in their everyday lives. Marketers rely on word of mouth and social media buzz to garner interest in the marketing campaign.
One example of a memorable and successful guerilla campaign was run by Folgers Coffee. The company covered steaming city manholes with images of cups of Folgers coffee, creating an optical illusion for passersby. Another popular campaign was created for the Mini Cooper car. Opened boxes containing an image of the small car were discarded in trash piles along city streets to display the tiny size of the car.
If your business marketing efforts are becoming too expensive or falling flat with your customers, you should consider a guerilla marketing campaign to create excitement about your business products and services. Business.com has information and links about agencies and consultants who can help plan and execute your next campaign. Please visit the links on the left to find out more.
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