Companies that specialize in buying and selling newspaper advertisments.www.business.com/sales-and-marketing/newspaper-advertising/
Offering advertising and marketing services for food and beverage businesses.www.business.com/sales-and-marketing/food-and-beverage-advertising-and-marketing/
Offering advertising and marketing services for a griculture businesses.www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.www.business.com/sales-and-marketing/magazine-advertising/
Offering advertising and marketing services for human resources businesses.www.business.com/sales-and-marketing/human-resources-advertising-and-marketing/
Information on employment in the advertising industry.www.business.com/sales-and-marketing/advertising-jobs/
Offering advertising and marketing services for health care businesses.www.business.com/sales-and-marketing/health-care-marketing/
Offering advertising and marketing services for automotive businesses.www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.www.business.com/sales-and-marketing/yellow-pages/
Offering advertising and marketing services for financial services businesses.www.business.com/sales-and-marketing/financial-services-advertising-and-marketing/
Guerilla marketing tactics were introduced over 20 years ago, and though guerilla marketing has become a buzzword, a complete guerilla marketing definition is difficult to put together. Guerilla marketing strategies emphasize creativity over spending, making the concept ideal for small businesses and start-ups. Read More »
The phrase “guerilla marketing,” commonly misspelled "gorilla" marketing or sometimes referred to as Gmarketing, conjures up highly trained operatives sneaking into a high-traffic area, launching an avant-garde promotion, then melting back into the background leaving bystanders dazed and amused. While unconventional tactics that get your company noticed may catch your attention, focus your overall strategy on maximizing profit margins through building loyal repeat business rather than running a splashy campaign to capture market share. Read More »
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Guerilla marketing is a creative and unconventional way of marketing that can create buzz about your business' new products and services. This non-traditional marketing method is often an affordable option compared to traditional expensive marketing campaigns. This type of marketing typically occurs in public and unexpected locations to attract attention of people in their everyday lives. Marketers rely on word of mouth and social media buzz to garner interest in the marketing campaign.
One example of a memorable and successful guerilla campaign was run by Folgers Coffee. The company covered steaming city manholes with images of cups of Folgers coffee, creating an optical illusion for passersby. Another popular campaign was created for the Mini Cooper car. Opened boxes containing an image of the small car were discarded in trash piles along city streets to display the tiny size of the car.
If your business marketing efforts are becoming too expensive or falling flat with your customers, you should consider a guerilla marketing campaign to create excitement about your business products and services. Business.com has information and links about agencies and consultants who can help plan and execute your next campaign. Please visit the links on the left to find out more.