Top Vendors for Guerilla Marketing
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Guerilla Marketing
Guerilla marketing-- the very definition of trend setting alternative promotion-- is great for small businesses. You measure your success in profits, not sales, and focus on customer loyalty and referrals.
Guerilla marketing tactics allow you to:
1. Boost profits using creativity and imagination instead of a large amount of money.
2. Use the latest technology to connect with consumers using Guerilla marketing online and on the street.
3. Incorporate simple strategies to make a big impact.
Hire a Guerilla Marketing company to get you started
Consider the pros of hiring someone to help you with your alternative advertising campaign: immediate results, experience and expert knowledge. Consider the cons: extra expense and reliance on outside creativity.Learn guerilla marketing information from the professionals
Join a Guerilla Marketing group to learn tips, discuss campaigns and hear what worked and didn't work from other business colleagues and professionals. Send your staff to a seminar--they'll come back full of energy and creative ideas.Use technology and viral advertising in your guerilla marketing campaign
Incorporate Guerilla Marketing tactics using technology. Along with buzz marketing--word of mouth--use Internet marketing to connect with your consumer. Create a website if you don't have one, and advertise it everywhere you can.Combine advertising with guerilla marketing ideas
Go ahead and keep your traditional forms of advertising. Use guerilla marketing information to strengthen your campaign. Partner with other businesses to trade advertising. If you own a movie theater and your friend owns a bookstore, feature movie tie-ins at both businesses to boost sales.- Meet new people and form new relationships every day. Even the best guerilla marketing agencies are only as good as the people they know. Word of mouth advertising goes a long way so don't forget about the simplicity of being helpful.
- Browse online blogs and post comments that show you are knowledgeable in your field. Don't just plug your business--give consumers genuinely helpful answers to their questions and leave your web address at the end of the comment. Online guerilla marketing needs to be simple and unobtrusive.
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Tips & Advice for Guerilla Marketing
Guerilla marketing is a creative and unconventional way of marketing that can create buzz about your business' new products and services. This non-traditional marketing method is often an affordable option compared to traditional expensive marketing campaigns. This type of marketing typically occurs in public and unexpected locations to attract attention of people in their everyday lives. Marketers rely on word of mouth and social media buzz to garner interest in the marketing campaign.
One example of a memorable and successful guerilla campaign was run by Folgers Coffee. The company covered steaming city manholes with images of cups of Folgers coffee, creating an optical illusion for passersby. Another popular campaign was created for the Mini Cooper car. Opened boxes containing an image of the small car were discarded in trash piles along city streets to display the tiny size of the car.
If your business marketing efforts are becoming too expensive or falling flat with your customers, you should consider a guerilla marketing campaign to create excitement about your business products and services. Business.com has information and links about agencies and consultants who can help plan and execute your next campaign. Please visit the links on the left to find out more.
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