Political marketing is more than just wearing buttons, posting flyers or pasting a bumper-sticker on your car. Sure, these items increase name recognition and hopefully attract constituents who share your views. Yet, there is more to government and political marketing than simple advertising. In order to make your mark, marketing for government requires careful planning, strategic implementation and drawing upon political marketing resources.
The complex nature of political marketing strategies has changed in recent years. Usually spurned on by U.S. Presidential elections, political marketing ideas have evolved into a well-oiled machine complete with strategists, consultants, media officers and now social marketing specialists. Candidates realize that shaking hands with a small circle of constituents or traditional government marketing alone doesn't win elections. Make the most of your political campaign with these tips:
1. Connect constituents with a government and political marketing platform focused on change;
2. Take advantage of consultants who specialize in marketing for politics; and
3. Enhance your political marketing strategy with social marketing resources.
Unite government and political marketing around platforms to promote changeVoters expect elected officials to have an intimate understanding of the issues and a clear plan to fix them. Successful government marketing hinges around a solid platform that inspires change. Understand the challenges constituents face at the grass roots level and communicate your views about them. Get involved with non-profit community organizations that conduct marketing to government activities or create a blog that champions a cause or civic issues.
Drive your key messages with consultants who specialize in marketing for politicsConsultants that specialize in marketing for politics are vital to a successful campaign. When looking for consultants, do careful research. Look for proven results and the ability to craft key messages into a simple platform that many can relate to.
Boost political marketing strategy with social marketing resourcesModern-day campaigns are utilizing online resources to broaden their reach. Implement social marketing resources like a webpage to share up-to-date information.
- There are many things to consider when running for political office. Consider creating radio and television advertisements to run on local cable. Take advantage of civic opportunities and invite the media to cover the event. Convey a genuine attitude toward the causes you believe in, lead by example and demonstrate that you are the best person for the job.