Purchasing resources for Health Care Marketing


Offering advertising and marketing services for health care businesses.

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Laser Nail Centers - Toenail Fungus Treatment Providers

Laser Nail Centers are a network of laser toenail fungus treatment providers throughout the United States.

http://www.lasernailcenter.com/Laser-Toenail-Fungus-Treatment.aspx
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Health Care Marketing


The healthcare marketing industry is a many-faceted one, requiring a marketing program that employs scientific research, integrated marketing and communications for company branding and an advertising mix with a measurable return on investment. In today's market, you can build your brand, your ad mix and your assessment tools using online resources.

Whether you're new to marketing for the health industry, or have made a career providing healthcare marketing information, your marketing focus can range from very specific to a generalized campaign:

1. Employ health care marketing agencies who specialize in branding. These professionals can also revitalize your organization’s image to increase your presence in the healthcare marketing industry.

2. Combine advertising for the health industry with solid research and the services of experienced ad-buying pros.

3. Use targeted healthcare marketing lists, market research and assessment tools to design and evaluate your efforts.

Use strategic marketing for the health industry to build or reinvent your company's image

Any healthcare marketing professional promoting a hospital, home health agency or hospice that is just starting out, or renewing the brand of an existing facility, should focus on branding that appeals to a target market. If potential patients associate your hospital's name with personal attention, they will be more apt to use your services than if they associate your agency with corporate politics and big-budget executives. In today's competitive healthcare market, branding is the key to increasing target market share and profit margins.

Employ medical marketing and advertising specialists to build a modern advertising mix

Traditional advertising media are effective for targeting aging Boomers, but the wise marketing professional also includes electronic media in their company's targeted marketing plan. Online healthcare advertising and marketing is the latest avenue to reach more and more consumers, and emerging m-commerce technologies will require even more technological upgrades in the near future to fit this platform.

Target your primary market using health care marketing services for research

Today's health marketing services must take into account national initiatives offering pay for performance. In other words, doctors and hospitals get paid according to how well they do their jobs. Target your hospital's specific patient market, and then assess what those patients -- and your own doctors and staff -- think of the hospital using satisfaction surveys.
  • There's no need to reinvent the wheel to make marketing in the health care industry run smoothly. Find a campaign you like and head straight to the source -- meet with health care marketing agencies and auxiliary service providers who developed the campaign, and adopt it to fit your company's needs.