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10 steps to a successful health care marketing plan | Articles | Main

10 steps to a successful health care marketing plan. It's your organization, your plan. What makes you different? By Katie Stensberg | Posted: July 30, 2013 ...

Health Insurance Marketplace for Individuals | HealthCare.gov

Log in En Español English · HealthCare.gov. Learn · Get Insurance · Log in ... Health Insurance Blog. 01. Apr. Open Enrollment is over - We can still help you get ...

Healthcare Marketing Strategies for Success and ROI ...

Stamats Healthcare Marketing provides customized market research that translates strategy into action for strategic marketing decisions and better ROI.

Strategic Health Care Communications :: Publication Profile

Strategic Health Care Communications provides business development, marketing, and Internet strategies through print publications, special reports, events, ...

SHSMD: Home

Attend this much-anticipated event for senior healthcare strategy leaders! ... Leveraging Content Marketing to Drive Growth is a free SHSMD U webcast for ...

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Healthcare Marketing Matters

4 days ago ... Ask the healthcare consumer to define the brand of the hospital and health system. Ask them to define the experience. Can they define the ...

Healthcare Marketing Report - Industry Newspaper of Healthcare ...

Late Entry Deadline is March 25th! Call for Entries! We are proud to announce the winners list for the Thirtieth Annual Healthcare Advertising Awards sponsored  ...

Healthcare Advertising Awards - HMR Publications

We are proud to announce the. Call For Entries to the Thirty-First Annual Healthcare Advertising Awards sponsored by. Healthcare Marketing Report.

Compass Healthcare Marketers

Compass was established over 10 years ago based on one belief: When patients have better information, they make better decisions—which leads to better ...

Successful Healthcare Marketing & Medical Advertising Agency

Marketing Agency specializing in medical advertising & healthcare marketing for doctors, hospitals, dentists. Full service agency builds reputations, promotes ...

Why Health-Care Marketing Needs an Overhaul | Special: American ...

Mar 26, 2012 ... A new Ad Age Insights and Modern Healthcare Insights report covers a wide range of topics, from prescription medications to care-giving ...

Digitas Health: Health Care Marketing & Advertising Agency

Digitas Health is a creative agency purpose built to connect health and wellness brands with peoples' desire to make healthy, confident choices.

Health Care Marketing


The healthcare marketing industry is a many-faceted one, requiring a marketing program that employs scientific research, integrated marketing and communications for company branding and an advertising mix with a measurable return on investment. In today's market, you can build your brand, your ad mix and your assessment tools using online resources.

Whether you're new to marketing for the health industry, or have made a career providing healthcare marketing information, your marketing focus can range from very specific to a generalized campaign:

1. Employ health care marketing agencies who specialize in branding. These professionals can also revitalize your organization’s image to increase your presence in the healthcare marketing industry.

2. Combine advertising for the health industry with solid research and the services of experienced ad-buying pros.

3. Use targeted healthcare marketing lists, market research and assessment tools to design and evaluate your efforts.

Use strategic marketing for the health industry to build or reinvent your company's image

Any healthcare marketing professional promoting a hospital, home health agency or hospice that is just starting out, or renewing the brand of an existing facility, should focus on branding that appeals to a target market. If potential patients associate your hospital's name with personal attention, they will be more apt to use your services than if they associate your agency with corporate politics and big-budget executives. In today's competitive healthcare market, branding is the key to increasing target market share and profit margins.

Employ medical marketing and advertising specialists to build a modern advertising mix

Traditional advertising media are effective for targeting aging Boomers, but the wise marketing professional also includes electronic media in their company's targeted marketing plan. Online healthcare advertising and marketing is the latest avenue to reach more and more consumers, and emerging m-commerce technologies will require even more technological upgrades in the near future to fit this platform.

Target your primary market using health care marketing services for research

Today's health marketing services must take into account national initiatives offering pay for performance. In other words, doctors and hospitals get paid according to how well they do their jobs. Target your hospital's specific patient market, and then assess what those patients -- and your own doctors and staff -- think of the hospital using satisfaction surveys.
  • There's no need to reinvent the wheel to make marketing in the health care industry run smoothly. Find a campaign you like and head straight to the source -- meet with health care marketing agencies and auxiliary service providers who developed the campaign, and adopt it to fit your company's needs.