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Healthcare Marketing Report - Industry Newspaper of Healthcare ...

Healthcare Marketing Awards Reveals New Website! Visit: Healthcare- Advertising-Awards.com. Winners Announced! We are proud to announce the winners list ...

10 steps to a successful health care marketing plan | Articles | Main

Jul 30, 2013 ... 10 steps to a successful health care marketing plan. It's your organization, your plan. What makes you different? By Katie Stensberg | Posted: ...

Healthcare Success Strategies

Healthcare marketing and medical advertising agency dedicated to growing your hospital or physician practice. Let our consultants deliver the patients you want.

Healthcare Marketing Strategies for Success and ROI ...

Stamats Healthcare Marketing provides customized market research that translates strategy into action for strategic marketing decisions and better ROI.

SHSMD: Healthcare Planners, Marketers, Communications ...

SHSMD is the premier organization for those responsible for strategy development/implementation in healthcare organizations.

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Health Insurance Marketplace for Individuals | HealthCare.gov

HealthCare.gov. Learn · Get Insurance · Log in ... Health Insurance Blog. 01. Apr. Open Enrollment is over ... Loss of health coverage. Applying for Medicaid or ...

Pages - Health Care Marketing - American Marketing Association

Listen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss , founding president of American Hospital Association Society for Healthcare ...

Compass Healthcare Marketers: Harness the Power of Patient ...

Patients are more engaged in their care and have more control over treatment decisions than ever before. How much influence do patients have in the success  ...

Healthcare Marketing and Physician Strategies Summit

Healthcare Marketing Summit. Hospital & Physician Relations: An Executive Summit. 2014 Conferences. Healthcare Marketing and Physician Strategies Summit.

Strategic Health Care Communications :: Publication Profile

Strategic Health Care Communications provides business development, marketing, and Internet strategies through print publications, special reports, events, ...

Why Health-Care Marketing Needs an Overhaul | Special: American ...

Mar 26, 2012 ... A new Ad Age Insights and Modern Healthcare Insights report covers a wide range of topics, from prescription medications to care-giving ...

Strategic Health Care Communications :: Home

Strategic Health Care Communications provides business development, marketing, and Internet strategies through print publications, special reports, events, ...

Health Care Marketing


The healthcare marketing industry is a many-faceted one, requiring a marketing program that employs scientific research, integrated marketing and communications for company branding and an advertising mix with a measurable return on investment. In today's market, you can build your brand, your ad mix and your assessment tools using online resources.

Whether you're new to marketing for the health industry, or have made a career providing healthcare marketing information, your marketing focus can range from very specific to a generalized campaign:

1. Employ health care marketing agencies who specialize in branding. These professionals can also revitalize your organization’s image to increase your presence in the healthcare marketing industry.

2. Combine advertising for the health industry with solid research and the services of experienced ad-buying pros.

3. Use targeted healthcare marketing lists, market research and assessment tools to design and evaluate your efforts.

Use strategic marketing for the health industry to build or reinvent your company's image

Any healthcare marketing professional promoting a hospital, home health agency or hospice that is just starting out, or renewing the brand of an existing facility, should focus on branding that appeals to a target market. If potential patients associate your hospital's name with personal attention, they will be more apt to use your services than if they associate your agency with corporate politics and big-budget executives. In today's competitive healthcare market, branding is the key to increasing target market share and profit margins.

Employ medical marketing and advertising specialists to build a modern advertising mix

Traditional advertising media are effective for targeting aging Boomers, but the wise marketing professional also includes electronic media in their company's targeted marketing plan. Online healthcare advertising and marketing is the latest avenue to reach more and more consumers, and emerging m-commerce technologies will require even more technological upgrades in the near future to fit this platform.

Target your primary market using health care marketing services for research

Today's health marketing services must take into account national initiatives offering pay for performance. In other words, doctors and hospitals get paid according to how well they do their jobs. Target your hospital's specific patient market, and then assess what those patients -- and your own doctors and staff -- think of the hospital using satisfaction surveys.
  • There's no need to reinvent the wheel to make marketing in the health care industry run smoothly. Find a campaign you like and head straight to the source -- meet with health care marketing agencies and auxiliary service providers who developed the campaign, and adopt it to fit your company's needs.