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Gain Insights to Hispanic & Latinos from Qualified uSamp's Panelists
Achieve smart growth from the Hispanic Market.
Run Your Infomercials in Spanish Contact us at 818-817-8000
Integrated Hispanic communications. Advertising, PR, Web, Direct
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Hispanic-Focused Advertising Agencies News and Trends
Where to find the most up-to-date Hispanic advertising agency news and trendsBy Jennifer Randle Hispanic-focused advertising agencies have experienced tremendous industry growth in recent years. Due to the rapidly expanding U.S. Hispanic population--estimated to reach 24 percent of the total population by 2050--many companies are turning to the expertise of Hispanic marketing agencies to sell their products to the Hispanic community.
With Hispanic household spending projected to grow by 2010 to a whopping $1 trillion, businesses would be wise to keep up with Hispanic-focused advertising agencies news and trends. Hispanic marketing agencies understand this diverse market and know the best ways of reaching the Hispanic population effectively. Some important developments to track include:
1. Which channels Latino-focused ad agencies have found to target for the highest response rates. For example, Hispanics tend to be more receptive to email marketing than non-Hispanics.
2. Current events and cultural trends that will affect how, or even whether, to market a product or service to the Hispanic community.
3. Market research and advertising results from Hispanic marketing companies. Know where your Hispanic customers are, what they are buying and how to reach them.
Bookmark websites with current news on Hispanic marketing agencies
There are many top-notch websites covering the latest on Latino-focused advertising agencies and the Hispanic market. Make sure to subscribe to their free email newsletters for breaking news reports and valuable information from Hispanic marketing firms.
Try:
Portada has in-depth digital media coverage on U.S. Hispanic advertising, as well as print media and public relations articles. HispanicAd.com displays the latest Latino-focused marketing company news right on its home page, along with a link to its blog. For a wealth of free articles covering Hispanic marketing and public relations, visit HispanicMPR.com.
Subscribe to a marketing magazine that covers Hispanic advertising agencies
Many professionals subscribe to business magazines to keep informed of industry news but may be missing out on valuable information that can give them the edge in marketing to the Hispanic population. Make certain that the magazines you get cover Latino advertising agencies and their business practices to stay ahead of the game.
Try:
Hispanic Enterprise is a general business magazine for Hispanic professionals, which devotes a section of each issue to marketing. A year-long subscription to Hispanic Market Weekly will get you industry snapshots, agency and media directories, market profiles and breaking news.
Attend Hispanic-focused advertising agency conferences and events
Conferences that attract Hispanic advertising agencies are the best places to network, gather valuable advice and be the first to discover what is coming up in the Hispanic marketing world.
Try:
The Association of Hispanic Advertising Agencies, the leading Latino-focused ad agency resource, lists and provides sign-up links to upcoming conferences. The Hispanic Business website also maintains information on Hispanic business events.
- An excellent way to stay in touch with Hispanic marketing news and trends is to read, contribute, or ask questions through a blog or discussion forum that is maintained by a Hispanic advertising agency professional or hosted by a Hispanic media website.
Gain Insights to Hispanic & Latinos from Qualified uSamp's Panelists
Achieve smart growth from the Hispanic Market.
Run Your Infomercials in Spanish Contact us at 818-817-8000
Integrated Hispanic communications. Advertising, PR, Web, Direct
A full service advertising agency specializing in the US Hispanic, Caribbean and Latin American markets. A member of the Interpublic Group of Companies.
http://www.accentmarketing.com/
Full-service advertising agency specialized in targeting Latin American markets and US Hispanic markets.
Hispanic advertising agency that markets to the Hispanic consumer segment.
Anthony, Baradat, Iglesias Advertising
Full-service advertising agency providing marketing, creative, media and public relations services. Experienced in the general and Hispanic markets.
http://www.abiadvertising.com/
Full-service advertising agency with experience and knowledge of the US Hispanic marketplace.
http://www.aragonadvertising.com/
Arvizu Advertising & Promotions
Full-service advertising agency specialized in the Hispanic marketplace. Provides research and marketing consultation, develops creative and targeted advertising strategies.
Specializes in providing advertising & marketing services for the Latin American market as well as the U.S. Hispanic and general markets.
Advertising agency providing creative, account service, media, production, research and public relations services. Also, specializes in Hispanic marketing.
Full-service integrated marketing communications firm. BVK/MEKA, the Hispanic marketing division, specializes in the US Hispanic and Latin American markets.
Cohen Latino Communications (CLC)
Full-service advertising agency specializing in the US Hispanic consumer market.
Hispanic advertising company located in Miami, Florida; owned by Arquimedes Trujillo.
Advertising agency specializing in targeting the US Hispanic market.
Agency specialized in reaching the Hispanic and Latin American markets.
Hispanic-owned and operated. The agency specializes in advertising to the Hispanic/Latin American market, with employees in Miami and Chicago.
http://www.delriveromessianu.com/
Full-service Hispanic agency based in Dallas, with regional offices in Los Angeles, New York and San Francisco. The agency has a non-equity strategic alliance with Omnicom, Inc.
Full-service advertising agency with focus on the Latino marketplace, its culture, diversity, economics, consumer habits and growth potential.
Full-service advertising agency specializing in strategic marketing for consumer and business-to-business print and broadcast campaigns targeted to the general market as well as the Hispanic and Latino markets.
http://www.garzacommunications.com/
Independent Hispanic advertising agency, providing integrated marketing and advertising services. Experience includes telecommunications, health care, banking, packaged goods, retail, transportation, social marketing and public service industries.
http://www.headquartersadv.com/
The IAC Group is a full-service, multicultural integrated marketing communications firm located in Miami, Florida and New York.
Advertising agency with experience and specialization in the Hispanic markets.
La Agencia de Orcí & Asociados
Independent, Latino-owned and managed Hispanic marketing and advertising firm. Locations in Los Angeles and Chicago.
Marketing, Advertising & Sales Service (MASS)
Full-service advertising agency specializing in sales promotion primarily to the US Hispanic and Latin American markets.
Advertising, marketing and public relations agency offering services throughout North America. Also, offers Hispanic-marketing services.
The San Jose Group is a consortium of marketing communications companies specializing in reaching Hispanic and non-Hispanic markets of the US and Latin America. The group consists of public relations, advertising and consulting groups.
http://www.thesanjosegroup.com/
Full-service advertising agency specializing in multi-cultural marketing communications with emphasis on the African-Amercian and US Hispanic markets.
Marketing and advertising agency, focusing on the Hispanic market.
http://www.walkeradvertising.com/
A national, independent, full-service Hispanic advertising agency providing a full range of bilingual marketing and advertising services for domestic and international clients.
Tips & Advice to help you make your decision on Hispanic-Focused Advertising Agencies
If you want your business to cover the Hispanic market then you should start by looking into Hispanic-focused advertising agencies. These specialist agencies are knowledgeable about the Hispanic market, and can advise you on how to achieve a successful advertising campaign.
Before signing up with a Hispanic-focused advertising specialist you should do some research of your own. Because the Latino market is rapidly expanding there are more agencies now than ever. You will need to know what you want and what to look for to ensure you choose a reputable agency. A handful of these agencies are award-winning, after receiving awards voted for by customers and even competitors. While ... more
If you want your business to cover the Hispanic market then you should start by looking into Hispanic-focused advertising agencies. These specialist agencies are knowledgeable about the Hispanic market, and can advise you on how to achieve a successful advertising campaign.
Before signing up with a Hispanic-focused advertising specialist you should do some research of your own. Because the Latino market is rapidly expanding there are more agencies now than ever. You will need to know what you want and what to look for to ensure you choose a reputable agency. A handful of these agencies are award-winning, after receiving awards voted for by customers and even competitors. While deciding to work with a large agency will not guarantee good work, your chances of receiving a first-class service increase with the more well-known agencies.
Another thing to consider is translation of your advertising from English to Spanish. This is not always as easy as it sounds, particularly as you should avoid verbatim translations. You need to choose a company who can rewrite your advertising in Spanish, without losing the flair of the original. Business.com has a number of links to Hispanic-focused advertising agencies, as well as information on what you need to look for in a good agency.