Hispanic-Focused Advertising Agencies News and Trends

Where to find the most up-to-date Hispanic advertising agency news and trends
By Jennifer Randle Hispanic-focused advertising agencies have experienced tremendous industry growth in recent years. Due to the rapidly expanding U.S. Hispanic population--estimated to reach 24 percent of the total population by 2050--many companies are turning to the expertise of Hispanic marketing agencies to sell their products to the Hispanic community.

With Hispanic household spending projected to grow by 2010 to a whopping $1 trillion, businesses would be wise to keep up with Hispanic-focused advertising agencies news and trends. Hispanic marketing agencies understand this diverse market and know the best ways of reaching the Hispanic population effectively. Some important developments to track include:

1. Which channels Latino-focused ad agencies have found to target for the highest response rates. For example, Hispanics tend to be more receptive to email marketing than non-Hispanics.

2. Current events and cultural trends that will affect how, or even whether, to market a product or service to the Hispanic community.

3. Market research and advertising results from Hispanic marketing companies. Know where your Hispanic customers are, what they are buying and how to reach them.

Bookmark websites with current news on Hispanic marketing agencies

There are many top-notch websites covering the latest on Latino-focused advertising agencies and the Hispanic market. Make sure to subscribe to their free email newsletters for breaking news reports and valuable information from Hispanic marketing firms.
Try:  Portada has in-depth digital media coverage on U.S. Hispanic advertising, as well as print media and public relations articles. HispanicAd.com displays the latest Latino-focused marketing company news right on its home page, along with a link to its blog. For a wealth of free articles covering Hispanic marketing and public relations, visit HispanicMPR.com.

Subscribe to a marketing magazine that covers Hispanic advertising agencies

Many professionals subscribe to business magazines to keep informed of industry news but may be missing out on valuable information that can give them the edge in marketing to the Hispanic population. Make certain that the magazines you get cover Latino advertising agencies and their business practices to stay ahead of the game.
Try:  Hispanic Enterprise is a general business magazine for Hispanic professionals, which devotes a section of each issue to marketing. A year-long subscription to Hispanic Market Weekly will get you industry snapshots, agency and media directories, market profiles and breaking news.

Attend Hispanic-focused advertising agency conferences and events

Conferences that attract Hispanic advertising agencies are the best places to network, gather valuable advice and be the first to discover what is coming up in the Hispanic marketing world.
Try:  The Association of Hispanic Advertising Agencies, the leading Latino-focused ad agency resource, lists and provides sign-up links to upcoming conferences. The Hispanic Business website also maintains information on Hispanic business events.

• An excellent way to stay in touch with Hispanic marketing news and trends is to read, contribute, or ask questions through a blog or discussion forum that is maintained by a Hispanic advertising agency professional or hosted by a Hispanic media website.