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Pushing Product: Is In-Store Promotion Effective? - Brandchannel

While the debate rages, in-store marketing in supermarkets has been growing with an array of creative and sophisticated vehicles delivering brand messages to  ...

5 In-store Promotion Ideas for Retailers - Strutta

Nov 29, 2013 ... These five in-store retail promotions will surely have customers lining up.

Trade promotion (marketing) - Wikipedia, the free encyclopedia

[edit]. In-store displays are promotional fixtures in retail stores. Variations of in- store displays include Point-of-Sale Displays, ...

Don't Slash Prices, Do In-Store Promotions Instead

By Scott Kreisberg CEO / Founder, One Step Retail Solutions. How to get more customers in the store? These days it seems to be the question that most retailers  ...

In-Store Promotions - OnPoint Marketing

OnPoint's in-store promotions take on many forms. Ranging from food and beverage sampling to product demonstrations, in-store promotions provide the all  ...

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Retail & In-Store Promotions - UCG - Experiential Marketing and ...

With an array of creative and sophisticated vehicles delivering brand messages to shoppers, retail and in-store promotions create a lively atmosphere and enrich  ...

Woodbury Common Premium Outlets - Sales & Events | Find Added ...

Find information on sale weekends, in-store promotions and special events. Join the VIP Shopper Club to be the first to know.

CenturyLinkVoice: How Big Data Can Save In-Store Promotions ...

Nov 5, 2013 ... One new company is leveraging mobile workforces and the power of big data so that brands can improve their in-store promotions.

A Retailer's Guide To Frugal In-Store Promotions: How-To Increase ...

*FREE* shipping on qualifying offers. Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding  ...

What is in-store promotion? definition and meaning

Definition of in-store promotion: Alternative term for in store marketing.

The Secrets To In-Store Promotions ยป DINE Marketing

The Secrets To In-Store Promotions. As consumers increasingly tune out traditional advertising offered at a single retail outlet grows, food and drink marketers ...

In-Store Promotion Ideas Archives - Catalyst Marketers

Feb 13, 2012 ... Do you own a retail store or have some sort of physical location that your customers can come to buy your products? If so, how are you ...

Holding a Sale


Holding a sale is often a retailer’s biggest headache, but can also be the relief needed for a slump in sales. The logistics of a sale—hiring extra manpower, getting the word out about the sale and figuring out when to hold it and for how long—may seem overwhelming. But the rewards are worth it. A sale can be a boost for business by:

1. Enticing new customers and introducing them to your brand and products.
2. Driving sales in a slumping period.
3. Moving last season’s inventory out in order to make the way for new and exciting inventory for your loyal customer base.
4. Rewarding your customers for their loyalty.
5. Winning sales from your competitors during peak shopping seasons.

Planning

By planning your sale strategy in advance, you'll streamline the customer's experience and have your employees equipped for any contingency. Make sure your merchandise is well-stocked--you'll need a good supply of the sales necessities such as shopping bags, receipt tape, gift cards, wrapping paper and tape, and extra signage to encourage customers into the store. Hire and train extra stockers, merchandisers and support staff well in advance of the sale.

When to hold a sale

The right time to hold a sale is relative to your business. New businesses can struggle with planning for sales because they don't have a history to look back at customer trends. Most retailers expect to hold sales from October through December when the most customers are shopping. But if you are struggling to get people in the door, a sale-no matter what time of year-can boost your profits. You don't have to plan your next sale around an event, because any sale, especially those customer appreciation days, will get loyal customers in the door for bargains.

Pricing strategies

Whether the purpose of your sale is to get rid of old merchandise or to make a marked increase in sales, the bottom line is what matters. Good pricing strategies are the cornerstone of a profitable sale. Your task is to figure out if a straight percentage off will make your bottom line bigger or would a buy two, get one free sort of offer work better for you? Whichever you choose, it not only has to make a profit, but also has to make the customer feel that they've gotten a bargain.

Publicity

Find an ally at your local newspaper who will turn their readers on to your sale. Often readers will skip over advertisements and read editorial sections of the newspaper that feature shopping columns. Fashion pages usually have a columnist who covers "can't miss" sales while sports columnists often tell their readers about closeouts on expensive golf equipment. There are also numerous Web sites across the country, which highlight bargain shopping, so research your specific market and send press releases to the media outlets.

Use your customer base

If you haven't started a list or database of regular customers' names, addresses and email, start today. This is an invaluable way to get customers to shop your sale. A week or two before the event, send an email or postcard to regular customers to notify them of the sale. Reward them by offering an additional percentage off coupon or a special invitation to get a sneak-peak at the sale, perhaps the day before the doors open to the general public. And to get the word out further, request that the customer bring a friend or pass along the email to others.

Signage

Let's assume you've done everything you can to get customers in the door-advertising, publicity, and alerting loyal customers. Your best bet to increase foot traffic depends on on-site advertisement of your sale. The right signage, whether it says, "everything must go" or "20 percent off everything in the store," needs to be clear, concise, and most importantly make the store stand out that something special is happening. If customers don't know by the time they enter the front door that you are having a sale, you haven't done your job well enough.

  • During slow sales periods or at least a month before major sales, hire and train temporary support staff that can work on call for holidays and special sales. You will likely need extra help during busy sales and won't have time to hire and train when you are ramping up for the sale.
  • During the sale, clearly display and notify customers of the return procedures and if items are a final sale. This is especially important when you are trying to clear out seasonal merchandise to make room for new items.
  • While the goal may be to clear out merchandise, have a clear strategy to replenish merchandise and refurbish displays as the sale goes on, in order to make the merchandising eye catching to the customer.
  • Use your industry to plan sales and promotions. For example, if your business is an electronics store that sells televisions, computers and radios, hold a television sale before the Super Bowl or a computer sale during back-to-school days.