Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. John Deighton ... more »
Northern Illinois University is the only university in the Chicago area to offer an interactive marketing concentration within the marketing degree program. more »
Fuel™ is ExactTarget's cross-channel marketing automation platform and the foundation of the Interactive Marketing Hub®. The power of the Fuel Platform is ... more »
Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. more »
The online version of Journal of Interactive Marketing at ScienceDirect.com, the world's leading platform for high quality peer-reviewed full-text journals. more »
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AiMA (Atlanta Interactive Marketing Association) has interactive marketing events in the Atlanta area. more »
The Journal of Interactive Marketing, published on behalf of Marketing EDGE, serves as a catalyst for identifying issues and shaping ideas... more »
HiMA is the only interactive marketing, educational and networking organization in Houston. Our mission is to grow Houston businesses through interactive ... more »
Learn about the fastest growing interactive marketing agency in the country - Rosetta. Our strategic marketing planning is custom built and connects you with ... more »
Celarity is Minneapolis Marketing | Creative since 1993. We help your marketing team with Recruiting, Staffing, and Project work. We know what a great ... more »
Many consumers remember the days when companies sent mailers with sales, offers and special deals. Today consumers shopping online and using the Internet to search for deals and offers, the ways businesses market to consumers has changed: they use interactive marketing campaigns to capture consumers' attention while selling their products. This type of marketing comes in a variety of forms but it requires customer interaction and engagement. Amazon does this well. As consumers view items and make purchases, Amazon will track these actions and then make recommendations on other items the customer might be interested in.
This marketing encompasses several forms of consumer outreach through advertising by television, radio, street ads and Internet ads. Ask yourself if your company has the budget for this kind of marketing. For this marketing to interest consumers, the information should be easy and fun for customers to retrieve. To make consumers feel special and want to come back, personalize your interactive marketing campaign. Capture their name, track their preferences and customize advertising to their interests. To learn more about marketing, Business.com can help you make a decision for a good fit. On the left side of this page, you can make a selection for this important endeavor.
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