Purchasing resources for Interactive Marketing


Business directory to interactive marketing information and help.

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Interactive Marketing Agency

Straight North, an interactive marketing agency, provides strategic technology solutions focused on increasing revenue and brand recognition.

http://www.straightnorth.com
Underline Communications

Underline Communications is a relationship marketing agency that connects businesses with customers through interactive multi-channel programs.

http://www.underlinecom.com
Internet Marketing

Providers of internet marketing services, including creation and management of pay per click campaigns, affiliates and email marketing. Vendors can help businesses create an online marketing strategy.

www.business.com/sales-and-marketing/internet-marketing/
Social Media

Business directory to social media information and help.

www.business.com/general/social-media/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Interactive Marketing


As consumers become immune to the tactics of traditional marketing techniques, many businesses are turning to interactive marketing in order to capture attention and sell their products.

You can find interactive marketing taking a variety of forms, but the important thing is that they all require customer interaction and engagement. One of the most successful companies that does interactive marketing is Amazon. As consumers view items and make purchases, Amazon tracks these actions in order to make recommendations of other things that the customer might be interested in.

Before you look at an interactive marketing directory, consider the following:

1. A successful interactive marketing attempt usually incorporates several different types of advertising, perhaps including television, radio, street ads and Internet ads.

2. Usability is an important factor in interactive marketing. Information should be easy and fun for customers to retrieve.

3. Try to personalize your interactive marketing campaign to each consumer. Use their name, track their preference and try to customize the advertising to their likes.

Use an interactive marketing provider that offers opt-in services

Using interactive marketing requires you to be able to get in touch with your customers. Unfortunately, if you email them without permission, you may face heavy fines for spamming. That's why it's important to work with a company that will manage your customer opt-in requests.

Find a website developer to create a website for interactive marketing

A website is required if you want to do interactive marketing. List the types of things that you want your customers to be able to do on the site and make sure that you find a developer that has the skills necessary to carry out your wishes. Games, forums and multimedia presentations are all good things to consider for your site.

Use a tell-a-friend script as part of your interactive marketing campaign

One of the best ways to get out the word about your company or product is through word of mouth. A great site becomes "viral" where many people send it to their friends. Special scripts make this happen.
  • Be open to feedback from your customers. The goal of interactive marketing should be to interact with and learn from your customers. You'll be able to create better products with their input.