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Like a business plan and a budget, an Internet marketing strategy is something that absolutely every modern-day small business. While a good starting point is a website, Internet marketing requires more than a couple of static web pages. Instead, successful Internet marketing mandates a dynamic and well-rounded web presence that builds relationships in addition to sales, advocates in addition to customers.
A comprehensive Internet marketing strategy replaces newspaper ads with banner ads, yellow pages with search engines, snail mail with e-mail, town squares with social networks and sales letters with custom content. The technology is as evolutionary as it is revolutionary, and smart businesses are taking notice.
Tools and technology aside, there are dozens of reasons to engage actively and often in Internet marketing, of which the “cool” factor is just one. Here are a few of the most persuasive:
Marketing on the Internet is about more than advertising; it's also about public relations. Use the Internet to generate publicity and to monitor, build and maintain your online reputation.
Display advertising, including banner ads of all sizes, is perhaps the most basic form of online marketing. Because you'll pay for impressions - banner ads are typically priced using CPM, or cost per thousand impressions - make sure you pursue ads only on websites that your target customers visit.
Promotional e-mails, including targeted messages and periodic e-mail newsletters, are an effective, opt-in tool for doing one-to-one Internet marketing. Send coupons or send content, but whatever you do, don't send spam.
If you have a website, Internet marketing via search engines will help your customers find it. Consider search engine optimization, which will improve your search engine rankings, and pay-per-click (PPC) advertising, which markets your company via relevant, targeted search engine queries.
A collaborative approach to Internet marketing, affiliate marketing consists of advertisements on other people's websites; every time a customer clicks on those ads and visits your website, your affiliate gets a small commission.
In contrast to expensive Internet marketing services, blogs offer business owners an affordable and personable way to connect with customers. Blogging about your business, your industry and your life positions you as an expert, an advocate and most importantly, a person.
Whether you send a viral e-mail, produce a viral video or build a viral website, Internet marketing of the viral variety spreads far and fast, allowing you to start small and finish big.
Social networks are an essential component to your modern-day Internet marketing strategy; giving your company a presence on popular social networks allows you to engage younger consumers and turn them into brand evangelists.
Internet marketing is about interactivity. Give your customers a platform for expressing-and sharing-their opinions online in order to build buzz and goodwill.
Internet marketing programs are a great way to start earning commissions off of your personal or professional websites. Pay-per-click is a popular advertising mechanism adopted by several large and small companies. By adding a campaign to your site you can make money almost immediately based upon on your clienteles activity.
Pay-per-click campaigns incorporate the use of clickable advertisements embedded within a website. The number of users who view those banners and ads will generate a small amount of revenue each time they click. Payments are then made to the owner of the page that the campaign is being accessed through. For a well trafficked website these clicks can add up very quickly and create an impressive profit.
It's a simple process to get involved with an internet marketing program. Many websites connect domain owners to advertising agencies for several businesses looking for space in which to promote their products and services. If you have a site that attracts a certain type of consumer you will have more value as advertising space to marketers of that are geared towards that consumer model.<./p>
If you would like to become involved with these programs or just find more information try clicking the links to the left and explore opportunities open to you now.
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