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Providers of software applications to assist with generating sales leads.

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Lead Generation Software – Marketo

Lead Generation Software. The Marketo Approach to Lead Generation. In the 21st century, buyers use the web, search and social media to control the buying ...

Improve Your Lead Generation with Marketo

Increase and improve lead generation dynamic landing pages, automated lead scoring, and more.

Sales Lead Generation Services Review 2014 | Compare the Best ...

Software · Electronics · Services · Mobile · Appliances · Auto Tech · Science Tech · Business · Careers · Video. FOLLOW US; RSS · FACEBOOK · GOOGLE + ...

LeaDNA™ - Lead Generation | Marketing Automation Software ...

LeaDNA™ innovative marketing automation software and demand based lead generation services allows companies to generate inbound web leads, track and  ...

Free Lead Generation Software Makes Getting Endless Leads A ...

Aug 25, 2013 ... http://www.getplentyofleads.com Watch this video to learn about a free lead generation software that will provide you endless leads and allow ...

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Lead Generation Software To Attract Targeted Leads Instantly ...

Mar 28, 2011 ... Better Lead Generation Software - http://www.youtube.com/watch?v= NVmk6pJd4mU Everybody knows the importance of generating leads ...

Lead Generation Software - ClickPoint Software

Powerful lead routing software that helps you score and route internet leads and phone calls in real-time.

Sales Lead Management and Lead Distribution Software

Lead Management and Lead Distribution software designed to help companies improve sales from lead generation activities.

Lead Generation Software and Services - Search Marketing ...

Lead Generation and Internet Marketing from Spectrum Inc. SEO/SEM Software and Services that generate leads vis search, social, and mobile.

B2B Lead Generation Software | CallidusCloud

Leverage CallidusCloud's lead generation software to track and measure visitor activity on web pages and effortlessly identify B2B sales opportunities. Increase ...

Lead Generation Software - Act-On

Lead generation software solutions are commonly delivered over the Internet as a service (software-as-a-service) and are generally known as marketing ...

Lead Generation Software - Sales Tracking - Email Marketing ...

Enterprise lead generation and tracking software for salespeople and marketers.

Lead Generation Misconceptions


The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. 

However: Sales may view this entirely different. They receive leads with a preconception that they are 'sale ready'. So of course marketing hears the age old 'we have no good leads', or 'the leads we received are all useless'.

Sales vs. Marketing

 

This disconnect between the two groups carries enormous frustration for both sides. Your lead generation programs are designed to bring in leads - with the ultimate goal of conversion, but an immediate sale is not always the case. And in B2B many sales cycles are long - some longer than others, coupled with a variety of other factors that hinder the sales process. This is true for lead generation that focuses on annuities, mortgages, insurance, or any other product or service.

With that said - often those sales leads are viable; they are just not converting to an immediate sale - creating dissatisfaction for sales professionals that are striving to meet important sales projections. 'Lead' by definition carries many translations: suspect, prospect, opportunity, etc., and how these are viewed and handled is contingent upon a variety of factors including your organization agreeing on the terminology, program flow, and expectations.

Without this, your organization's departments are not in tune with one another, as each may have different definitions, and expectations.

So what is the solution?

A starting point would be to outline those areas that need definition, applying a process, and communicating guidelines as standard practice across the organization. This not only creates clarity, but will greatly improve cross-communication efforts, and create cohesive direction for marketing and sales to work together.

For more information on how to foster better quality leads and get your marketing and sales departments to see eye-to-eye, visit our guides, "Generating More Quality Leads" and "Develping Great leads and Prospects."