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Magazine Advertising - Trade Secrets Written by David Knarr

Magazine Advertising - Trade Secrets. Free article about advertising in Magazines and the tricks and tips you need to know. Written by David Knarr.

Magazine Advertising Definition | Small Business Encyclopedia

When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own  ...

10 Great Magazine Ads That Don't Just Sit There Looking Pretty ...

Jun 9, 2011 ... Magazine advertising looks increasingly quaint these days in the ever-more- flashy world of social, mobile, TV and cinema. But some print ads ...

Advertise with Atlanta Magazine - Atlanta Magazine

Since 1961, Atlanta magazine has set the standard in the Atlanta market for editorial ... Download the media kit; For more advertising information, contact Jon  ...

Magazine Advertising Case Studies | MPA

Magazine Advertising Case Studies. Category ... Case studies that are magazine dominant, 75%+ of total budget. Case studies using magazine websites.

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10 Most Effective Magazine Ads - The Most 10 Of Everything

Apr 6, 2012 ... Traditional advertisement materials are also losing its importance, but that doesn' t stop artists.Check 10 Most Effective Magazine Ads.

Advertising | Smithsonian

Advertising Information. Digital Print / Tablet Events ... Source: Affinity's Spring 2011 semi-annual AMS Digital Magazine Scorecard. Unique Visitors 4,300,000.

Advertising Information | Alaska Airlines Magazine

Advertising Information. Please contact us if you have questions about advertising in our magazines: Email: sales@paradigmcg.com. Phone: (206) 441- 5871, ...

Advertising - Quirk's Magazine Advertising

2014 Magazine Advertising. Issue Dates and Deadlines ... Magazine Inserts, Outserts and Belly Bands · Magazine Ad File Specifications · Upload Your Ad File  ...

Seattle Magazine | Advertise with Us

Smart, savvy, and the essential resource, Seattle magazine keeps over 190,664 readers ... 50% of our readers visit a website after seeing an ad in the magazine

Advertise - Madison Magazine

ADVERTISE. Madison Magazine is a monthly lifestyle and business publication reaching over 140,000 readers each month. Serving the community for 35 years,  ...

Effectiveness of Magazine Advertising | Chron.com

The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine ...

Advertising in Magazines


The world these days is a fast-paced place. As such, businesses are hard-pressed to find consumers willing to slow down long enough to hear what they have to say. But that’s exactly what most of them need—new customers who will stop and not just consume their message, but digest it. That’s what marketing is all about. Lucky for advertisers, in a world of high-speed media there is still one place consumers turn to in order to chew more slowly over stimuli: Magazines.

Despite the proliferation of content on the Internet, PDAs and mobile media, people still like to sit on their couch and flip leisurely through magazines. That’s a good thing for small businesses because:

1. Consumers expect and even enjoy ads when they’re in magazines.

2. Half of readers take action on magazine ads.

3. Magazines let advertisers target niche markets more efficiently.

4. Magazines reach a more affluent demographic.

5. Magazines are passed along and read multiple times, offering advertisers added, long-term exposure.

Narrow your options

When it comes to magazines, the options are endless. There are trade magazines, with which you can reach just about any special interest niche you desire, and consumer magazines, which allow you to reach a broader demographic of general interest readers. There are national magazines, regional magazines and even local magazines. Consider your goals and budget and choose wisely.

Pay attention to readership

Magazines’ greatest advantage is their ability to connect you with your ideal consumer—someone of a particular age, race, income or gender, or someone with a particular interest or hobby. Before you purchase ad space with a title, then, study its circulation in order to make sure that its readers are also your customers.

Design for attractiveness

Many consumers who buy magazines don’t necessarily read them; instead, they just look at them. It’s important, then, to create an eye-catching, image-oriented ad with both good copy and pretty pictures. Use bold colors and an interesting layout to make the most of your marketing investment.

Consider bells and whistles

Magazines offer advertisers a unique opportunity to make their ads more creative, more engaging and more persuasive with special, though admittedly expensive, enhancements. Instead of running a small, two-dimensional advertisement, businesses with the budget and desire can buy inserts, business reply cards and gatefolds, and can sometimes even arrange to include small product samples.

Negotiate placement

Magazines are built carefully, designed with deliberate real estate for editorial and advertising alike. The front and back of the book typically contain shorter articles, regular departments and product endorsements while the middle of the book—the feature well—usually includes the magazine’s longer articles. Examine a few issues of a magazine to decide where your ad most makes sense and try to negotiate appropriate placement.

Keep your eye on ROI

Magazine ads have been proven to improve marketing ROI across a broad range of product categories. Avoid investing in a magazine ad unless you are ready and able to measure its success.
  • Magazines are often produced several months before they’re published. As such, be prepared to create and purchase your ad early with substantial lead-time.
  • If you sell an especially cool product, or a really unique service, consider sending a sample with a press release to relevant magazines. They may decide to feature your product or write about it, which translates into free magazine advertising in the form of legitimate editorial content.
  • The greatest disadvantage to magazine advertising is its high cost. Magazines, however, typically offer advertisers one-time, three-time, six-time or 12-time annual rates. Buying ads at higher frequency is more effective and can save you money.
  • Magazine ads tend to improve a company’s image; the higher-quality production and paper often lends your product and brand more credibility in consumers’ eyes.
  • Many national magazines offer regional advertising sections; purchasing a regional ad often costs less but still gives readers the impression that you paid for a national advertisement.
  • If your ad budget is small, consider purchasing a direct response ad, one of the small ads that magazines often reserve space for in the back of the book. These are typically small black-and-white ads in which advertisers can make targeted sales pitches to readers who are looking for them. These ads are less expensive and offer businesses a way to reach consumers who are using the magazine to shop.

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