Market Research Consultants
Tips & Advice to help you make your decision on Market Research Consultants
In any business it's generally recommended that you be aware of who your customers are and what it is they want. It also may be advisable to keep tabs on what your potential competitors are doing. Many discerning businesses find solutions by working with market research consultants.
There are reputable market research consultants available to serve you nationwide. These consultants can furnish you with statistical analysis and strategic consultation services. Consultants of this kind commonly work with corporations, law firms and government agencies. Market research consulting firms can provide you with invaluable advice on formulating continuing business strategies that will keep you in line with customer demands.
Market research data can be complex and multi-faceted. Working with a qualified consultant can help you to better make sense of the data you are presented with. This can in turn enable you to make more informed business decisions overall. Many market research consulting firms make it convenient to find out about the services they provide online. Business.com is a trusted resource that is used by businesses and individuals everywhere to find products and services like market research firms. You can learn more by visiting the links to reliable providers on the left.
Tracking Business Trends
Keep your finger on the market pulse to boost your bottom lineBy Linda Formichelli, Freelance Writer You notice that everyone is wearing pink breast cancer ribbons, or that all the coffee shops are selling free-trade organic coffee, or that obesity has become an epidemic, or that lines in the airport are longer than ever. Don't just notice – capitalize! Every trend represents a new opportunity for you, so keeping on top of trends should be a part of your business. By tracking business trends, you can:
- Create and tweak products and services to suit shifting tastes.
- Reach emerging markets before they're over saturated with offerings similar to yours.
- Create a marketing campaign that will resonate with new markets.
Ask Uncle Sam
If there's one thing the government is good at, it's churning out information - much of which you can use to pinpoint social, economic and business trends.
Try:
Every year the U.S. Bureau of the Census conducts nearly 100 surveys that supplement the decennial census. State Economic Development Agencies include information on local business trends; for example, New Hampshire's Department of Economic Development Web site has a "Forecast of Summer Visitor Season" that discusses what tourists do in the state. The Census Bureau's AmericanFactFinder website offers the American Community Survey -- an ongoing survey that provides data about your community every year.
Go back to the futurists
Futurists are professionals who predict trends in various areas. Many of them have Web sites, newsletters, and books full of emerging trends they're tracking.
Try:
The website of futurist Jim Carroll has free tips, a blog and articles, as well as books for sale. On Iconoculture's website, sign up for Iconowatch, the organization's weekly e-newsletter about consumer trends.
Keep up on industry news
No matter what your business, there are trade magazines for your industry -- and your target market's industry, if you sell business-to-business products and services. Trades offer business profiles, industry news, and trends that affect their readers. Own a pizza joint? Try Pizza Today. Run a print shop? Modern Reprographics is for you. Target Marketing is the preferred read of marketing professionals. Trade magazines are sometimes offered gratis to people in their target industry because they're supported by advertisers.
Try:
Find trade publications by industry at Eudora.Tradepub.com.
Follow the business news
Business news magazines, business Web sites, and newspapers dedicated to business topics abound. Scan through these to read about business trends.
Try:
Read magazines like Forbes, BusinessWeek, and Fast Company. Subscribe to the Wall Street Journal, either online or in dead-tree form. Hoovers offers access to news collected from 3,000 newspaper, press release, and industry journal sources; they also offer a 7-day free trial of their service.
Track press releases
Press releases give you the news before it hits -- well, the news. New products, research studies, and business start-ups are typically announced to the media through press releases. And you don't have to be a member of the press to get your hands on releases -- just know the sites where the press goes to find them.
Try:
PRWeb is a service that distributes press releases to the media, and you can also check out the latest releases by category on their site. Businesswire lets you access news by industry.
- Once you've identified an emerging market, figure out what products and services you can offer to it. For example, say you notice a growing French population in your area. If you own an ad agency, you can offer advertising that targets French speakers. If you own a materials handling company, investigate creating baguette management machines.
- Tweak your marketing to make your current offerings appealing to new markets you've uncovered.
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