Market Research Firms in Australia Key Terms

Learn market research firms in Australia key terms to maximize business communications
By Christine Pollock Using market research firms in Australia key terms demonstrates to others that you are serious about your business. It shows them that you take the time to learn industry vocabulary.

Good understanding of industry terms allows you to clearly define work strategies and results. Using key terms also helps clients feel more comfortable working with you, since it displays a sense of professionalism that gives you an edge over competitors.

M-commerce

Since mobile devices are so popular in Australia, market research firms use the term M-Commerce to refer to any sort of commerce that occurs over a mobile device.
Try:  ACM offers an abstract work case study that refers to mobile commerce issues in Australia.

B2B exchanges

Market research firms in Australia sometimes refer to B2B exchanges, or business-to-business exchanges, which are marketplaces online where businesses might offer particular products or services to other businesses at discounted prices. Predictions show that in the future, more services will offer these exchanges providing fieldwork for Australia market research.
Try:  MarketResearch.com offers an in-depth look at B2B exchanges and how they work.

Deliberative poll

The term deliberative poll refers to a practice in which researchers poll responders at least two times, so a market researcher can measure changes in opinion. The first poll factors in overall opinions, and the second poll gets reactions from the respondents after they learn more information relevant to a particular topic.
Try:  Stanford University offers a detailed look at deliberative polling.

Latent click through

Market research firms in Australia sometimes analyze online behavior by focusing on latent click through habits from online users. A latent click, sometimes called a view through, occurs when a consumer sees an online banner ad but doesn't immediately click on it. However, later the consumer hits the website he or she saw earlier in the ad.
Try:  Dynamic Logic describes how one might study the marketplace by tracking latent click through results.

Natural observation

Natural observation is the term used by Australian research firms to describe a method of watching respondents in an unobtrusive manner. This could involve making observations without questioning.
Try:  Social Research Methods offers an in-depth look at observational field research.

Sample

A sample is a particular group selected for study that represents the true population during a single experiment. Research firms in Australia use a sample group to understand how the general population reacts to an item.
Try:  The University of Sydney, Australia highlights a case study with 188 research subjects forming an online sample group.