A listing of market research firms in Japan.
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Market research firms in Japan are designed to study the trend and habits of specific age and gender demographics. From there, the firms determine the best strategy for their clients to advertise a product to a target demographic for maximum impact on a commercial level. Clients may include major brand manufactures and film or music companies. The effect of the work done by these research firms can make or break an unknown product. If the research has targeted the right demographic, it can result in a large economic boon for the client.
In Japan, many of the market research firms focus solely on Asia. There are a few major global firms that use the country as their base into the ... more