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Market research companies, specializing in gathering data and providing market research information to assist in corporate decision-making. Find links to market research firms offering market trends, customer data, and usability testing.
Infosurv Market Research

Infosurv offers full-service customer and B2B/B2C market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.

Infosurv Market ResearchVisit www.infosurv.com

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Using Mystery Shopping Techniques

When customers enter your store, phone your firm or shop your Web site, are you certain that they're getting the best service possible? If not, it could be hurting your business more than you imagine. The majority of dissatisfied customers never complain; they simply never return to your place of business, and they tell their friends and colleagues about the poor experience.

Using Consumer Behavior Research

There's an expression that past behavior is often the best predictor of future behavior. That's the idea companies are banking on when conducting consumer behavior research.

Conducting Your Own Market Research

No matter how small the business, it's important to know your customers, the competition and the marketplace. The American Marketing Association suggests business owners put aside .

Research on Publicly-Traded Companies

When doing research on a publicly-traded corporation, check various sources to get a complete profile. The Internet is full of good and bad information on public companies, so be sure to know the reliable sources.

Media Market Analysis

Once you have market research to determine your customer demographic, you must research the media market. When expanding a marketing effort or launching a new product, customer analysis lets you uncover what your customers want, while media market analysis allows you to determine how to best communicate with your customers.

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Market Research in Insurance

Market research of insurance industry trends keeps you informed of the many choices you can make when purchasing insurance or investing in the industry. Whether you're looking for a new policy or a new stock investment, staying on top of the news and changes in the industry will help you make more informed and profitable choices.

A Guide to Zip Code Lookup

A US zip code directory is a great tool to utilize if you have friends and family members scattered around the country. It is very important to make sure you always have the correct zip code on your letter or package.

Market Research Firms in Alabama

An AL market research firm gathers and analyzes data for companies to give them information about their potential client base, competition and general market conditions. These firms help companies by producing thorough research about advertising new or improved products and services, understanding and relaying the needs of their customers and creating an overall marketing plan.

Market Research Firms in Arkansas

An AR market research firm assembles and analyzes data for companies regarding their potential customer base, competition and general market conditions in their area. These firms save companies time and money by providing thorough research on how to best advertise their wares, examining the needs and wants of their customers and creating an overall marketing plan.

Market Research Firms in New Hampshire

A NH market research agency gathers and analyzes data for companies regarding their potential customer base, competition and general market conditions in their area. These agencies save companies time and money by providing comprehensive research on how to best advertise their products, examining the needs and wants of their customers and developing an overall marketing plan.

Market Research Firms in West Virginia

A West Virginia market research company collects and analyzes data for companies about their potential customer base, competition and general market conditions in their area. These agencies save companies time and money by providing comprehensive research on the best way to advertise their products, examining the needs and wants of their customers and developing a marketing plan.

Market Research Organizations

Market research groups are a group of survey and research professionals who want to share their experiences and knowledge. They are a source of support, information, education, networking and solutions in the survey industry.

B2B International

Leading global b2b market research company. Unparalleled sector experience and geographical coverage.

www.b2binternational.com
4 Paid Surveys

Real reviews of the best online paid survey sites. 10 leading survey, mystery shopper and focus group websites are evaluated, reviewed and ranked.

www.4paidsurveys.com
B2B Market Research Agency

Circle Research is a specialist B2B market research agency. They support leading B2B clients with insights into their brand, customers and markets.

www.circle-research.com
Jackson Associates Research

Jackson Associates offers two luxurious focus facilities in Midtown and suburban Atlanta, as well as quality recruiting from a large database.

www.jacksonassociates.com
Tellwut Corp.

Online survey site for users to post and answer polls to earn rewards to redeem for prizes. Businesses can survey tellwut members or their customers.

www.tellwut.com
The Dunvegan Group

We help you keep satisfied customers by partnering with your team to develop a thorough Customer Satisfaction Program aligned with your revenue goals.

www.customersatisfactionevaluation.com
TRC Market Research

Experts in New Product Research, Segmentation, Branding studies, Pricing Research, discrete choice conjoint and Bayesian statistics.

www.trchome.com

Market Research Industry Overview


From its inception in political and social science polling in the early 20th century, the market research industry has grown to over $10 billion worldwide, currently experiencing an average 5% annual growth rate. Nearly a quarter of a million marketing jobs in the US alone revolve around the acquisition and use of market research data. Privacy issues such as “do not call” lists and the spread of cell phone usage and the Internet has led to the ascendancy of online data collection. Furthermore, the industry has not been immune to merger and acquisition activity affecting other service sectors.

You can dissect market research analysis in myriad ways, such as research categories that include customer satisfaction, advertising effectiveness, product development, price elasticity, or developing a market forecast; by population, with consumer research versus business to business market research; or by industry. However you slice the industry, you can break marketing and research companies into three categories:

1. Market research associations that promote the industry

2. Market research suppliers of syndicated or secondary research

3. Market research firms providing custom or primary research

Cover the ground rules with market research associations

While no government policy regulates the market research industry directly, legislation such as "do not call" lists and the exemption of cell phone numbers from phone directories do impact its execution, specifically, how effectively a market research company can collect data. Market research associations keep its constituents and the public informed about trends generated by and affecting the industry, and serve as liaison between the public policy makers and private enterprise.

Access market information quickly and economically with syndicated reports

Secondary research makes up roughly one-third of the multi-billion dollar pie. A market research analyst compiles data and writes a report for general publication. Use these reports to ease your progress over a learning curve about industry trends and issues, market demographics or basic competitive intelligence.

Dive deep with primary market research surveys

While secondary research gives you quick access to inexpensive intelligence, you typically won't get in-depth information or specific answers. Primary research enables you to discover specific information tailored to your organization's needs. Plus, by definition, it's your own information undisclosed to anyone else, to help uncover and exploit hidden opportunities in the market or weak spots in your competition.
  • If you're new to market research, look up the associations' websites first to get a helpful impression of the industry's scope and capabilities before moving ahead with a market research plan.

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