Purchasing resources for Market Segmentation and Targeting


Information on defining target markets.

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Arts Marketing & Technology Consulting by Groupofminds

Groupofminds creates viral arts marketing and new media technology campaigns to assist arts and cultural groups, arts service agencies, and funders.

http://groupofminds.com
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Target Marketing


Target marketing streamlines your strategies by determining a product or service's ideal market and pitching that market in a way that's more likely to appeal to those customers.

Targeting a specific type of customer allows your company to:

  1. Plan marketing initiatives more effectively.
  2. Allocate marketing dollars more efficiently.
  3. Hone in on and eliminate sales tactics that aren't working.
  4. Learn more about your customers' preferences and habits for use in future promotions.

Understand the basics

The key to target marketing is identifying the market groups most likely to buy your product or service and focusing a laser beam of marketing mojo in their direction. Breaking that target market into sub-specialties is known as "segmentation," which allows for even more efficient direct marketing.

Use technology for DIY target marketing

Small companies and entrepreneurs can target-market to customers themselves. It takes a willingness to learn the basics of targeting customers and develop a solid plan for learning more about and addressing customer needs and preferences.

Hire professionals

Save time and stay focused on your core business by outsourcing your target marketing.
  • Pay attention to what similar firms are doing in terms of direct marketing and advertising to their customers.
  • Customer surveys – even brief ones – can tell you a great deal about their preferences. Asking "How did you hear about us?" with every online or telephone order could help you hone in on ways to market in the future.
  • Examining your best selling product or service is a good way to "back door" target market research. Study the people who buy your most popular products and determine how to more effectively sell to them.
  • Consider a test run campaign to a smaller market segment before doing a complete overhaul of your marketing initiatives.
  • Targeting via segmentation holds nearly endless possibilities: age, gender, income, geography, etc.
  • Utilize local chambers of commerce and marketing or other industry trade associations to find market data in core customers' communities.