Associations for marketing professionals, including groups for women and senior executives.
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Marketing Organizations
National marketing organizations offer the tools and resources to get to the topBy Kelly Shetsky, Anchor/Reporter Professional marketing organizations are catered to professionals looking to grow their customer base, enhance their company's direct marketing skills, improve their ROI and achieve a competitive advantage. Marketing organizations offer a number of resources and benefits to members.
Use marketing associations as a resource to education, research and collaboration with other professionals. As a member, you achieve a better understanding of how to promote your products or services. Depending on the association you join, you can learn more about integrated marketing and how to incorporate it into your company's marketing process. When considering a interactive marketing association:
1. Know that not all marketing organizations are created equal.
2. Expect to pay a membership fee to belong to professional marketing organizations.
3. Consider the benefits: tangible and personal.
Choose a business marketing association that fits your career goals and needs
Marketing associations provide members with resources, information, training, education and networking. They give you access to the services and tools you need to be a more successful marketing professional.
Try: American Marketing Association (AMA) is the largest professional organization for marketing in North America. There are close to 40,000 AMA members, including researchers, marketing academics and practitioners. Use the resource library and sign up for forums on the AMA's website. Direct Marketing Association (DMA) caters to more than 3,600 members from all over the country, including many Fortune 100 companies. Sign up for marketing conferences and the online marketing summit at the DMA website.
Pay an annual fee to belong to marketing organizations and access all the available information
Marketing professional associations often charge different fees depending on your company. There are several categories, including small company, corporate, non-profit and student.
Try: The Promotional Marketing Association, Inc. (PMA) was founded around four basic principles--education, resources, networking and community. Members can make better business decisions because they have access to the most up-to-date information available. Join as an individual or as part of a bundled membership. Photo Marketing Association International (PMA) offers a free seven day web membership so you can get an idea of what the association has to offer.
Expect numerous benefits from joining marketing professional organizations
National marketing organizations offer many benefits to members, including educational workshops, seminars and other events. Marketing professionals can learn of the hottest trends in the industry and have access to websites with articles, marketing data, case studies and a marketing job sites.
Try: New York American Marketing Association (NYAMA) is a business marketing association with the purpose of advancing the practice and effectiveness of marketing. NYAMA benefits include discounts to events, copies of marketing publications and discounts on products and services. Use the NYAMA website to post and search resumes, job openings and view industry events. Join Word of Mouth Marketing Association (WOMMA) for access to programs, newsletters, forums, high-level councils and networking opportunities.
- Take advantage of the web tools offered by your business marketing association. Industry updates are posted there often keeping you apprised of membership changes and benefits.
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Available to both consumers of "900" and pay-per-call services and as an industry resource for information about the pay per call industry.
A federation of 26 trade associations and professional bodies representing advertisers, agencies, the media and support services.
American Evaluation Association (AEA)
International professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weaknesses of prog
American Wholesale Marketers Association (AWMA)
Washington D.C. international trade organization working on behalf of convenience distributors in the United States; offers products & services, professional development, government & industry issues, education & human resource management.
Asia Pacific Marketing Federation
Regional marketing association comprised of 17 national marketing bodies dedicated to furthering the economic development of consumers in the Asia Pacific.
Association for Conferences and Events (ACE)
Association that provides a directory of conferences and events services in the United Kingdom.
Association for Consumer Research
Valdosta, Georgia, international organization of scholars and members of industry, government, and other organizations with interests in consumer and consumption behavior.
Atlantic Marketing Association
Regional academic association offering conferences where research papars on various marketing topics are presented.
http://www.atlanticmarketing.org/
Washington, DC affiliate of the American Bankers Association, a financial services marketing organization providing of marketing education & information, professional growth opportunities & networking resources.
Association of marketing communication professionals promoting the graphic arts and marketing communication fields in western New York.
http://www.buffalocommunicators.org/
Brand Names Education Foundation
Publicly funded, non-profit organization whose mission is to advance worldwide knowledge of the nature, purpose & value of brand names & the responsibilities associated with their use in the marketplace. Incorporated in Delaware.
Business Marketing Association (BMA) - New Jersey Chapter
Non-profit organization that serves as a continuing education resource for business-to-business marketers.
http://www.bma-nj.org/index.html
Business Marketing Association
Helps members improve their ability to manage business-to-business marketing/marketing communications for greater productivity and profitability by providing unique access to information, ideas and the experience of peers. Based in Chicago.
Canadian Professional Sales Association
Canadian professional sales organization provides savings & services to members; professional development, sales trends and techniques; sales training and sales improvement materials; programs and benefits.
Not-for-profit, non-advocacy organization that provides business knowledge through its Consumer Confidence Index, Leading Economic Indicators, research, conferences, centers and councils.
http://www.conference-board.org/
DECA - An Association of Marketing Students
National association of marketing education students that provides teachers and members with educational and leadership development activities to merge with the education classroom instructional program.
Professional organization that supports networking of Internet professionals in Upstate New York.
http://www.ebusinessassociation.org/default.asp
Nonprofit association conducting programs in research, education, industry relations and public affairs on behalf of its members including their subsidiaries - food retailers and wholesalers and their customers in the United States and around the world.
Hong Kong Institute of Marketing
Independent professional membership organization promoting marketing as a philosophy of business, enhancing personal and professional development of members and advancing Hong Kong as a leading centre of marketing excellence in the Asia Pacific region.
Information Technology Services Marketing Association (ITSMA)
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
Institute for the Study of Business Markets (ISBM)
Membership organization dedicated to improving the practice of business-to-business marketing in industry and to expand research and teaching in business-to-business marketing in academia.
Institute of British Advertisers (ISBA)
Industry body representing the interests of British advertisers on anything connected with marketing and communications, offering publications and workshops.
Institute of Practitioners in Advertising
Industry body and professional institute for the UK's advertising industry setting operational standards for the industry through advisory, training, and information services
Institute of Professional Sales
Industry association serving as an information and learning center for training and development at any stage of a sales career.
Professional organisation for the UK PR industry offering career and training information.
Interactive Advertising Bureau
Global not for profit association devoted to maximizing the use and effectiveness of advertising on the Internet.
International Chamber of Commerce
World business organization promotes an open international trade and investment system; establishes the business stance on issues of trade, investment policy, financial services, information technologies, telecommunications, the environment, transportatio
International Corporate Branding & Identity Centre (ICBIC)
Resource center for practitioners, managers and/or academics in corporate branding, identity, communication, reputation, image, organizational culture & related fields.
Association and networking club for marketing professionals in the Asian Pacific region.
John W. Hartman Center for Sales, Advertising, and Marketing History
From Duke University, dedicated to the study of the field through its vast collection of textual and multimedia resources. Located in Durham, North Carolina.
http://scriptorium.lib.duke.edu/hartman/
Kansas City American Marketing Association (AMA-KC) - Events - Brand Insistence
Kansas City, Kansas, professional society of advertising, marketing, research & sales executives interested in marketing.
Montreal Marketing Association (MMA)
Montreal, Quebec, Canadian association of marketing professionals, devoted to the development of the marketing function & of the careers of its members, affiliated with the American Marketing Association (AMA).
http://www.marketing-montreal.com/
National Association of Sales Professionals
Helping salespeople advance their career status & security; located in Scottsdale, Arizona.
Promotional Products Association International
Represents suppliers and distributors in the promotional products industry. Based in Irving, Texas.
Public Relations Consultants Association
Industry association dedicated to promoting the advancement of companies and firms engaged in public relations consultancy.
http://www.martex.co.uk/prca/index.htm
Quality Function Deployment (QFC) Institute
Non-profit group to advance Quality Function Deployment (QFD), a method to improve customer satisfaction and value with product, service, and software, reduce product development time and cost.
Society of Professional Consultants
Westford, Massachusetts's non-profit resource organization for consultants representing diverse disciplines & working in multiple industries.
Strategic Account Management Association
International non-profit organization devoted to developing and promoting the concept of customer-supplier partnering; headquartered in Chicago, Illinois.
Organization assisting brand owners in the selection, management and protection of their trade marks; creating a forum for the free exchange of ideas and information.
United States Chamber of Commerce
Business federation, representing nearly three million companies, 3,000 state and local chambers, 850 business associations and 87 American Chambers of Commerce abroad; founded in April 1912 at the request of President William Howard Taft who believed the
http://www.uschamber.org/default.htm
US Consumer Product Safety Commission (CPSC)
Helps keep American families safe by reducing the risk of injury or death from consumer products. Site includes recalls, reports, and alerts.
Global network of Chambers of Commerce helps companies of all sizes expand their national and worldwide markets.
Tips & Advice to help you make your decision on Marketing Organizations
When you want to help ensure that customers will understand and want to pay for the products and services that your company offers, it makes sense to use effective marketing strategies that can target your core audience with persuasive messages. Many small businesses, however, do not have the experience or personnel that they need to create effective marketing campaigns. Instead, they hire marketing organizations to help them develop strategies that will work well for them.
You might find that there are several advantages to hiring marketing organizations for your campaigns. Not only can outsourcing this business need help you save money, but it can give you access to the latest ... more
When you want to help ensure that customers will understand and want to pay for the products and services that your company offers, it makes sense to use effective marketing strategies that can target your core audience with persuasive messages. Many small businesses, however, do not have the experience or personnel that they need to create effective marketing campaigns. Instead, they hire marketing organizations to help them develop strategies that will work well for them.
You might find that there are several advantages to hiring marketing organizations for your campaigns. Not only can outsourcing this business need help you save money, but it can give you access to the latest marketing research and help you stay on top of effective trends.
A professional marketing organization should have research that enables them to create effective campaigns that target audiences with persuasive messages. That way, your customers will know what types of products and services they can get from your business.
To learn more about organizations that offer marketing research, materials, and services, follow the links provided on the left by Business.com. The more information that you have, the more likely it is that you will choose an organization that can lead your business to success.