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Your small business may face many challenges when it comes to marketing to college students. Today's college student is inundated with marketing in almost every aspect of their lives. From the time they get up in the morning until they turn off the television or computer at night before bed, marketing messages pervade their world. This influx of messages can cause a lot of white noise, preventing otherwise quality messages from penetrating their conscious minds.
Marketing directed at college students should immediately grab their attention. Images that appear out of the ordinary, such as outlandish graphics or skillful typography, are likely to remain in their realm of interest longer than everyday images. Smiling, engaged people are more likely to appeal to the average socially-interested college student than depictions of bored or down-trodden individuals. The contrast can work well, however, if the product or service you are marketing causes a change from boredom to engagement.
Music is a vital part of many college students' lives and should feature prominently in ads. Even text-based advertising messages can employ lyrics of songs or other mnemonic devices to ensure the message sticks with the target audience. Marketing strategies constantly change, and Business.com remains a great source for the latest information on marketing to college students and other resources for your small business.
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