Media and Entertainment Consultants

Entertainment consultants leverage industry expertise to develop creative and results-driven media solutions
By Kristen McClung Entertainment media consultants help clients conquer communications challenges as they develop powerful messages to escalate media presence and increase financial productivity. Media and entertainment consultants utilize their skills, energy, experience and creativity to provide customized client analysis, business plans and revenue stream solutions for each company's specific communication objectives. With extensive knowledge of media and entertainment trends, media consulting firms provide important skills for businesses seeking to plan new initiatives, develop strategic planning, refresh current programming or enhance communications.

Before beginning your search for an entertainment consulting firm, it is important to define your consulting needs. Clearly identify the goal of your media consultancy, including project scope, services needed, time frame and budget. This information will help you select the best entertainment industry consultant to meet your business needs.

When selecting consultants for media and entertainment, research each consulting firm and evaluate the following:

1. How much experience do the media business consultants offer in providing effective media solutions for your market?

2. What value-added services do the entertainment consultant companies offer to enhance your business communications and financial strategies?

3. How much should your business invest in services provided by media entertainment consultants?

Hire media and entertainment consultants that specialize in your business sector

Select media specialists who are seasoned professionals with extensive experience in your business or industry. Ask to see a list of past and present clients, and request references.
Try:  Adams Media Research provides strategic business consulting for the film, video retail, telecommunications equipment, personal computers, consumer electronics, microprocessors, local and long-distance telephone and cable television industries. ARENAS is an entertainment and media company that focuses on marketing entertainment products to U.S. Latino audiences, and has worked with every major motion picture studio. Communications Equity Associates is experienced in developing solutions to financial challenges for the media, entertainment and communications industries, and provides a transaction gallery sorted by industry.

Choose an entertainment consulting firm with demonstrated skills

Review the services offered by each media consulting firm and assess the firm's ability to provide creative solutions to your media and entertainment challenges. Evaluate each firm's experience, qualifications and certifications, and request successful project examples of the specific skill sets you need.
Try:  MercuryMedia provides long form and short form media placement, campaign management and media funding services. CARMA offers customized media analysis services and features online case studies. McKinsey & Company has experience in a diverse range of media and entertainment services, including corporate strategy, advertising sales, subscription revenues, customer retention, retail distribution, acquisition and post-merger integration, technology strategy, pricing, lean operations, international markets and new products and innovation.

Select media consultants that meet your budget

Many entertainment media consultants operate on a retainer with a minimum time commitment. Several utilize an hourly fee structure for short-term projects. Your entertainment industry consultant cost will depend upon the scope of your services.
Try:  Get a free one-hour audit of your current online media programs at e-Storm. Request an estimate for media industry market research at Beta Research.

• It is tempting to save time by interviewing just one media consulting firms. However, it is in your company's best interest to contact and interview several entertainment consultants to discuss your potential project. Two or three choices will provide you with the best possible match in skills, services, price and rapport for both you and the entertainment consulting firm.