Media and Press Kit Printing

Printing press kits gets the word (and the pictures) out about your business
By Trisha Schulz Never underestimate the power of the press. Media and press kit printing is a necessary tool to effectively market your business and get your message broadcast to prospective clients and investors. Not only are media kit folders an impressive way to increase your media exposure, but they are generally an inexpensive way to get your business noticed. Even the priciest press kits are infinitely cheaper than most forms of advertising.
 

Since the impact of your media kit folders is long-lasting, make sure to choose the right company for your press packet printing.

There are several factors to consider when choosing a company to print your media and press kits, including:

1. Quality
2. Press kit pricing
3. Services such as custom press kits
4. Effectiveness

Review all the options for press kit folders and contents

Which style gets your message across? Which ones are neat and to-the-point? What kind of features are you looking to include in your media kit folders? If you're going to go to the effort to send it out, you better make sure it'll get the job done.
Try: Not sure what your press kit should include? You only get one shot to make a first impression, so make it count.  Be sure to include a personalized cover letter and up-to-date company information. Check out more media kit printing tips from Gaebler Ventures.

Compare media kit printers to find the right one for you

Each media kit printing job may influence a different choice in printer. Your main goal is to match the particular job to the printer who can provide the lowest price for the highest quality. Different printers can also offer different techniques, specializing in a certain effect that might fit your particular need.
Try: Don’t hesitate to ask lots of questions or even request a sample. What better way to see what a company can do for you than to see what they did for someone else?

Consider service and quality in printing press kits

Your press kit folders are only as good as your printer's service. The right press kit printers will help you manage the process of printing media kits and provide you with essential information throughout the process. A printer's knowledge is key to help you meet your needs. Whether it's recommending a certain technique, ink or even the paper size, choosing the right media press kit printer can make a big difference.
Try: Online services offer a gamut service possibilities, from do it yourself to full service. For examples, see VistaPrint's three different options: complete help, upload your own design, or use a type of press kit template.

Shop around for press kit printing bargains

The right printing service, in the long run, can help you become more efficient with all of your media and press kit printing needs. That will not only keep money in your pocket but may even save you time. The most expensive aspect of printing media kits can be the material costs. Next, keep color designs simple to save money on ink. If you have your job printed on color paper, that can keep ink costs low.
Try: Press kit pricing ranges widely. Know what it'll cost before it goes to print. Many online services, like Color Printing Wholesale, offer instant pricing.

• Relying on only one printer can sometimes mean you are settling for less quality. Some printers may accept a job even though they don't have the particular know-how or equipment to do the job right. They may also end up contracting the work to someone else.
• Always ask for cheaper options on paper type and ink, but be careful not to skimp on quality.