Purchasing resources for Media Planning Software


Providers of software programs for the purchase, placement and analysis of advertising.

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Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Media Planning Software

Source: /guides/media-planning-software-3832/

Media planning software helps you plan your media articles and advertisements, allows you to keep track of which ads you place, how much they cost and also how well they perform for your business. Media buying software is a computer program that lets you monitor your purchases and helps you decide what plans will best promote your business for the least amount of money. Read More »

Media Planning Software Key Terms

Source: /guides/media-planning-software-key-terms-34410/

Media planning software allows you to keep track of the ads and articles you've placed in your publications, determine what to place in upcoming issues, know the cost of your placements and keep track of how the placements are affecting your business. There is web-based media planning software as well as software you can purchase. Read More »

Media Planning Software Education and Training


Media planning programs allow you to keep track of your marketing and advertising efforts in print, online, on television and on the radio. These programs even show you how effective each form of advertising is for your business, so that you can maximize your budget and focus on those marketing efforts that are paying off. To use these programs effectively, however, you will need some form of media planning software education and training.

Since the programs can be complicated and you will be using the software to perform some complex functions, media planning software education and training is a must. This training will teach you how to use the software for your specific business and how to use the various features of the software to solve common media planning issues. When seeking training, consider the following:

  1. Hire in-company training from manufacturers of advertising planning software.
  2. Take online seminars from software manufacturers to learn applications and software features.
  3. Take general media planning training to learn how to apply media planning ideas to different brands of software.

Get on-site training from media planner software companies

 

If you purchase media buyer software from some software companies, training and installation at your company may be available. Often, this training includes a basic examination of the features of the software program. If you need to know how to use a specific program to meet your business needs, this kind of on-site, hands-on training is excellent as it gives you the chance to ask specific questions of an instructor.

Seek out online advertising planning software training

 

Many software manufacturers offer online training and classes for customers using their products. Unlike on-site training, this kind of training is more general and often covers not only the features of a specific program, but also some common media planning issues -- such as online media planning, for example. These low-cost programs may be a good choice if you are not sure which advertising plan software you will be buying.

Take general media planning training seminars

 

Some training for media planning programs is not linked to software manufacturers at all. This sort of paid training teaches you about software and about media planning in general, and will prove useful whether you use free media planning software or expensive paid models.

  • Consider using free media buying software demos online. While these online demos will only teach you a few features specific to certain programs, they often are useful in comparing media planning programs and in learning generally how these software programs work.
To learn more about the various kinds of advertising campaigns that are available to your business through media planning software, visit our guides, "Online Advertising Software for Beginners" and "Small Business Online Marketing."