Music Video Production

Consider music video production as a lucrative add-on to your video production business
By Mary Beth Doyle Making music videos can be one of the most creative forms of video production. Music video producers are typically allowed a significant amount of artistic freedom during music video production. Of course, music video production costs as well as promotion of the product (in this case, an artist or band) must remain at the forefront of the project.

If you already have a video production company that produces other types of video, or if you’re an entrepreneur with video production training, consider the following when exploring the benefits of a music video production company:

1. Rent music video production equipment for your first music video projects.

2. If you determine music video production is a good offshoot for your business, invest in your own professional music video production equipment.

3. Use the talents of experienced music video producers to help you create music video productions.

Rent music video production equipment

Dip your toe in the water of music video production by renting music video production equipment. This way, you'll get to experience the equipment and the process without making a huge investment.
Try:  Texcam rents everything from 35mm cameras and digital video cameras to lighting and grip gear. Check out Video Gear Rentals for another option.

Purchase your own music video production equipment

If you'd like to get even more involved in making music videos, consider buying music video production equipment. You can find pretty much anything you need online.
Try:  Audio Video Systems offers new and used professional music video production equipment. Talamas is another great source for music video production equipment, whether you want to rent or own. ProSource is another option for video and film equipment, including cameras, decks and monitors.

Hire music video producers

Even if you already have a team of producers on your staff, you may want to contract with a music video producer to help show you the ropes. A music video has a completely different feel than a commercial or business training video might, for example, so benefit from the experience of others when starting out.
Try:  Contact Roc Video Productions for music video production services. Wild Oats Records has an award-winning staff that includes video producers. Find a list of video directors and producers at the Music Video Production Association, or MVPA.

• Consider purchasing used music video production equipment. You can find great deals on top-of-the-line equipment that provides all - or most - of the features of new equipment.
• Be sure to buy insurance for music video production equipment -- whether it's rented or purchased. Contact your home or business insurance company to see how much coverage you'll need.