Compare These Top Vendors for Mystery Shopping


Quickly find mystery shopping programs to help your business analyze customer service. Review listings for links to professional service agencies providing mystery shoppers and secret shopper assignments.
Infosurv Market Research

Infosurv offers <strong>full-service customer and B2B/B2C</strong> market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.

Infosurv Market ResearchVisit www.infosurv.com
MaCorr Market Research Surveys

Maximize sales, investments with MaCorr Research Surveys. Custom Design, Targeted Samples, Expert Analysis. Free Consultation, money back guarantee.

MaCorr Market Research Surveys Visit MaCorr.com

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BestMark Mystery Shopping

A leader for 26 years, driving customer loyalty, advocacy and sales for respected customer-focused brands across over fifteen industries.

http://www.bestmark.com/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Using Mystery Shopping Techniques

Source: /guides/using-mystery-shopping-techniques-193/

When customers enter your store, phone your firm or shop your Web site, are you certain that they're getting the best service possible? If not, it could be hurting your business more than you imagine. The majority of dissatisfied customers never complain; they simply never return to your place of business, and they tell their friends and colleagues about the poor experience. Read More »

Mystery Shopping News and Trends

Source: /guides/mystery-shopping-news-and-trends-20511/

Across many industries, business owners and managers have found out that mystery shopping can be a great way to evaluate their business from the outside in order to get a true picture of what's happening: but what about maximizing a mystery shop to make it effective? And what are others doing on the vanguard of mystery shopping research?For this and more, business operators can get informed by online groups that have done the work to recognize tried and true strategies, as well as pinpointing what's emerging within the industry as common practice. Managers can look for:1. Read More »

Mystery Shopping Key Terms


So many businesses use mystery shopping to help control a site environment for a store or other location that it's almost impossible to boil mystery shopping down to one conforming process. Each mystery shopping campaign should be uniquely geared to the needs of business as well as the field of operation, size and scale, and specific goals for using the results in market research or customer retention. Knowing about some key terms for mystery shopping will help top brass brainstorm about results and how to get the best campaign running for their shops.

Mystery shopping survey

A mystery shopping survey is a tool to guide mystery shoppers through the process with details about questions and observations. Some also use the term for the actual store visit. Either way, it refers to the nuts and bolts of the process and how a business will use the results.

Mystery Shopper Providers Association

The Mystery Shopper Providers Association or MSPA is an organization that promotes recruiting and other aspects of mystery shopping. Use this resource to distinguish credible agencies from scams.

Up-selling

Up-selling is the idea of getting a customer to buy more at one visit, or suggesting helpful additional purchases. Businesses often use mystery shoppers to check on a corporate up-selling policy.

Mystery shopping objectives

Mystery shopping objectives are the overall goals that will help to shape the questions and details on a mystery shopping survey. Mystery shopping services try to get details on mystery shopping objectives from clients.

Mystery shopping questionnaire

A mystery shopping questionnaire is a set of questions printed out for mystery shoppers to read to store employees.

Reimbursement versus fee compensation

Reimbursement compensation is when a company pays shoppers in terms of product. Fee compensation is when the company pays a fee or amount of money to a mystery shopper. Figuring out payment is a big part of a successful mystery shopping campaign.