Top Vendors for Mystery Shopping

Quickly find mystery shopping programs to help your business analyze customer service. Review listings for links to professional service agencies providing mystery shoppers and secret shopper assignments.
Infosurv Market Research

Infosurv offers <strong>full-service customer and B2B/B2C</strong> market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.

Infosurv Market ResearchVisit www.infosurv.com
MaCorr Market Research Surveys

Customer, Consumer and Employee Surveys. Custom Design, Targeted Sample and Expert Analysis. Free Consultation.

MaCorr Market Research Surveys Visit MaCorr.com
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments. more »

Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses. more »

Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses. more »

Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising. more »

Human Resources Advertising and Marketing

Offering advertising and marketing services for human resources businesses. more »

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BestMark Mystery Shopping

A leader for 26 years, driving customer loyalty, advocacy and sales for respected customer-focused brands across over fifteen industries.

http://www.bestmark.com/

Mystery Shopping Key Terms


So many businesses use mystery shopping to help control a site environment for a store or other location that it's almost impossible to boil mystery shopping down to one conforming process. Each mystery shopping campaign should be uniquely geared to the needs of business as well as the field of operation, size and scale, and specific goals for using the results in market research or customer retention. Knowing about some key terms for mystery shopping will help top brass brainstorm about results and how to get the best campaign running for their shops.

Mystery shopping survey

A mystery shopping survey is a tool to guide mystery shoppers through the process with details about questions and observations. Some also use the term for the actual store visit. Either way, it refers to the nuts and bolts of the process and how a business will use the results.

Mystery Shopper Providers Association

The Mystery Shopper Providers Association or MSPA is an organization that promotes recruiting and other aspects of mystery shopping. Use this resource to distinguish credible agencies from scams.

Up-selling

Up-selling is the idea of getting a customer to buy more at one visit, or suggesting helpful additional purchases. Businesses often use mystery shoppers to check on a corporate up-selling policy.

Mystery shopping objectives

Mystery shopping objectives are the overall goals that will help to shape the questions and details on a mystery shopping survey. Mystery shopping services try to get details on mystery shopping objectives from clients.

Mystery shopping questionnaire

A mystery shopping questionnaire is a set of questions printed out for mystery shoppers to read to store employees.

Reimbursement versus fee compensation

Reimbursement compensation is when a company pays shoppers in terms of product. Fee compensation is when the company pays a fee or amount of money to a mystery shopper. Figuring out payment is a big part of a successful mystery shopping campaign.