Online Yellow and White Pages
Tips & Advice to help you make your decision on Online Yellow and White Pages
Do you remember the good old days? Do you remember when, every year, a neighborhood teenager would stop by your office and unload a few phone books the size of a small set of encyclopedia? Within a few weeks, the phone books were dog-eared, torn, and truly an eyesore. Thankfully, those days are gone. Online Yellow and White Pages are available from a variety of sources, making it easier on today's business owner for several reasons.
First, when you list your company with an online telephone directory, you can change your listing on the fly. With paper books, you have to wait for the next printing cycle. This doesn't help you if you have changed locations, added a new location or switched phone companies.
Next, online Yellow and White Pages offer a clutter free, easy way to access the information you need. Rather than circling the numbers you use most frequently, you can either store them directly in your phone, or bookmark the page of the online phone book for easy reference.
There are many online white and yellow pages from which to choose. On the left side of this page, you'll find several resources that Business.com has compiled for your convenience. Business.com provides you with the information and resources you need to make your business a success in today's global marketplace.
Online Yellow Pages
Web-based listings can help you land customers from around the worldBy Chris Maxcer, Freelance Writer Increasingly, anyone looking for a product or service is abandoning printed Yellow Pages directories and doing their search online. With all these searchers representing potential customers, you need a well-designed strategy to reach them. Here are the steps you should follow:
- Create basic online Yellow Pages listings in the major directories, which are often free.
- Upgrade or enhance your listings based on your type of business and local competition. Current fee models are either pay-per-click or monthly payments. Only pay for enhancements that matter to your business, like automatic mapping and driving directions, email links and premium placements.
- Add features such as audio ads or pop-up mini sites/microsites that deliver additional information about your business if you want to distinguish yourself from local competitors or have a business that attracts tourists or out-of-town traffic.
Start with the top directories
The best Yellow Pages directories have many businesses listed and get the most consumer traffic, so focus on the top directories first.
Try: Check out yellowpages.com, SuperPages.com, Yahoo! Local Yellow Pages, YP.Com and DexKnows Yellow Pages.
Consider Up-and-Coming Directories
There are many Yellow Page directories that are increasing their customer and user bases.
Try: Check out TheUSYellowPages.com, Yellow Book, MagicYellow.com, Quickseek.com, Yellow.com and the small-but-free Yellowikis.
Look for network deals
Some online directories can also direct traffic your way through affiliated content sites.
Try: MSN Yellow Pages are powered by Verizon's SuperPages.com, making SuperPages.com a more compelling deal for small businesses. Similarly, YellowPages.com provides the base Yellow Pages content for AnyWho.com.
- Advertising in online Yellow Pages generally do not automatically put you into your local print-based Yellow Pages directories.
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