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Newspaper Advertising

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Food and Beverage Advertising and Marketing

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Agriculture Advertising and Marketing

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Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising. more »

Human Resources Advertising and Marketing

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Online Yellow Pages


Increasingly, anyone looking for a product or service is abandoning printed Yellow Pages directories and doing their search online. With all these searchers representing potential customers, you need a well-designed strategy to reach them. Here are the steps you should follow:
  1. Create basic online Yellow Pages listings in the major directories, which are often free.
  2. Upgrade or enhance your listings based on your type of business and local competition. Current fee models are either pay-per-click or monthly payments. Only pay for enhancements that matter to your business, like automatic mapping and driving directions, email links and premium placements.
  3. Add features such as audio ads or pop-up mini sites/microsites that deliver additional information about your business if you want to distinguish yourself from local competitors or have a business that attracts tourists or out-of-town traffic.

Start with the top directories

The best Yellow Pages directories have many businesses listed and get the most consumer traffic, so focus on the top directories first.

Consider Up-and-Coming Directories

There are many Yellow Page directories that are increasing their customer and user bases.

Look for network deals

Some online directories can also direct traffic your way through affiliated content sites.
  • Advertising in online Yellow Pages generally do not automatically put you into your local print-based Yellow Pages directories.