Online Yellow Pages

Make your business easy to find in the online yellow pages
By Thomas Langford Having your business listed on an online yellow pages website is a valuable way to reach new customers. Millions of businesses are listed in the online business pages, and you should make sure your business is one of them. After all, an online yellow pages phone book listing can do more than provide customers with the name, address and phone number of your business. It can also map your store's location and drive customers to your website.
 

When a customer goes to search online yellow pages, you want to make sure he or she can quickly find information about your business. So you should take the following steps:

1. List your business in the yellow pages online.

2. Purchase online yellow pages advertising.

3. Find online yellow pages listings for your competition.

Get your business listed for free in the online yellow pages

If your business isn't listed in the online yellow pages, customers can't find you. So it is worth it to take the time to make sure your business is in the yellow pages online and that the listing is accurate.
Try: You can list your business for free on YELLOWPAGES.COM, which will give you exposure to more than 100 million monthly searches. Yellow Book USA also provides free online business listings.

Place an ad in the online yellow pages

When customers are searching the online yellow pages for business names, you want to make sure they see the name of your business. So an advertisement or priority listing in the online local yellow pages could be a good place to spend some of your marketing dollars.
Try: Check out Marchex's Yellow.com. The company offers a series of basic and pay-per-click advertising options. Idearc Media has a range of advertising packages available for its online business sites and yellow pages.

Use online yellow pages to scope out your competition

It is always a good idea to know what your competition is up to, and a search of the online yellow pages phone book is a quick and free way to do some research. Type in your competitor's name as if you were a customer and see what types of ads and listings show up.
Try: LiveDeal's YP.com contains millions of listings across the country. The site is different from a traditional online yellow pages because it combines business listings with classified ads. OnlineYellowPages.com allows you to search for businesses in the United States, Puerto Rico and the Virgin Islands. Listings are searchable by business name, category or distance.

• You may want to hire a professional agency to place your online yellow pages advertisements. An advertising expert can help you place ads in all the right spots and generate the most new business for your marketing dollars.