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Email marketing is considered one of the most effective marketing methods to businesses today. According to PRDaily.com, marketers made $40 for every $1 invested in email marketing in 2011.
Even though email usage should not substitute in-person communication, it performs several functions within a business; it can be used as an effective tool for communicating basic information, such as the latest product prices, paper use policies, or security measures, as well as a means to market your new product or thank a customer for their loyalty.
Email Marketing Benefits
According to EmailStatCenter.com, 66.7 percent of email messages delivered during the first quarter of 2011 were marketing emails, and 30 percent of email time in 2010 was spent on marketing emails. The method of getting customers is called opt-in email marketing, and there are quite a few benefits to using this marketing approach.
Pricing: Software and Provider
Email marketing pricing plans are based on how many emails your business plans to send per month. However, be sure to check for a free trial. As a unique business, your needs are very different from those of your competition. Be sure to consider these important factors in pricing.
Pitfalls for Small Business
Many business owners use opt-in email marketing to establish an online presence and increase their customer base. Email marketing is a viable business marketing strategy, and many individuals have had great success using it, however, your product and customer base should be developed before diving into a costly campaign.
Secondary Email Accounts
When you collect email addresses in exchange for free information, the majority of addresses you receive will be from individuals who did not provide their primary email addresses. It is common for individuals to create secondary email accounts with the sole purpose of using them to receive free products and information. Therefore, many of the messages you send may go to inboxes that are not checked regularly.
Remember: Messages are Informal
Most individuals know immediately when the email they receive was delivered to multiple people. Because so many consumers receive excessive spam, it’s important that you are focused on making your message personal and branded to avoid hitting the trash.
When it comes to building a business in the 21st century, you’ll need to consider more than your finances. Being in touch with your customers online and via email is critical to your overall success. And thus, knowing your customer base and making more out of your technology will take you to the top. With targeted opt in email marketing you can rest easy knowing that you are singling out the customers best suited for your company.
With this type of advertising, you are speaking directly to your interested customer which is a strategic way to keep interested customers aware of the promotions and special services that you are offering. Opt-in email marketing decreases your needs to chase down leads, and allows you to act on the customers who have shown an interest in your product or service – improving your conversion rates.
If your business is ready to take on e-mail marketing, be sure to first consider how you can take advantage of Business.com's list of high-quality, hand-picked vendors.
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