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Quickly find providers of opt in email marketing services. Research vendors offering opt in email lists and opt in email marketing software. Identify an opt in email advertising solution that fits your business needs.

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Opt In Email Marketing Education and Training

Opt-in email lists can expand your capabilities of marketing. Whether you have never used email marketing before or you have a regular email you send out each month, you can always find ways to improve it or discover something new to learn.

Opt-in email - Wikipedia, the free encyclopedia

Opt-in email is a term used when someone is given the option to receive "bulk" ... by marketers in the late 90s to differentiate it from what they call "single opt-in", ...

Opt-In Email Marketing Vs. Bulk Email Spam - Benchmark Email

Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing.

Targeted Email Marketing

All Emails are Double Opt In (verified). Are you a ... "We use Targeted Email Marketing for all of our marketing needs and our clientele has increased by 250% .

The Problem with Implicit Opt-In For Email Marketing | Email Marketing

Aug 19, 2013 ... it's crucial to build your email marketing list in a way that promotes trust in ... Read on to learn about the potential risks behind the implicit opt-in.

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Opt-in Email Advertising and Marketing - Submit Express

If you are interested in targeted email advertising, we have over 3000 categories and over 12 million email addresses. These are all 100% opt-in email ...

Performance-Based Opt-in Email Marketing - Fathom

Average return on commercial opt-in email marketing: $43.62 for every $1.00.

Email Opt-In: Single Opt-In Versus Double Opt-In - Email Marketing

Before you begin to build your email marketing list, you'll need to decide if you want customers to use a single opt-in or a double opt-in to your email list.

Opt-In Laws in North America and Europe - L-Soft

Obtain prior permission via a double opt-in subscription mechanism. Send an automated and well ...

What is an Opt-In List? | ActiveCampaign Help

ActiveCampaign's hosted email marketing service requires that your contact list be an opt-in list. This means that all of your contacts must have willingly given ...

Create and Manage Opt-In Email Lists with Mailigen

Permission Based Email Marketing, a.k.a. Opting In. Email is still one of the most convenient and cost effective communication forms available today.

What is opt-in e-mail? - A Word Definition From the Webopedia ...

This page describes the term opt-in e-mail and lists other pages on the Web where you can find additional information.

Business Guide to Opt In Email Marketing


Email marketing is considered one of the most effective marketing methods to businesses today. According to PRDaily.com, marketers made $40 for every $1 invested in email marketing in 2011.

Even though email usage should not substitute in-person communication, it performs several functions within a business; it can be used as an effective tool for communicating basic information, such as the latest product prices, paper use policies, or security measures, as well as a means to market your new product or thank a customer for their loyalty.

Email Marketing Benefits

According to EmailStatCenter.com, 66.7 percent of email messages delivered during the first quarter of 2011 were marketing emails, and 30 percent of email time in 2010 was spent on marketing emails. The method of getting customers is called opt-in email marketing, and there are quite a few benefits to using this marketing approach.

Pricing: Software and Provider

Email marketing pricing plans are based on how many emails your business plans to send per month. However, be sure to check for a free trial. As a unique business, your needs are very different from those of your competition. Be sure to consider these important factors in pricing.

Pitfalls for Small Business

Many business owners use opt-in email marketing to establish an online presence and increase their customer base. Email marketing is a viable business marketing strategy, and many individuals have had great success using it, however, your product and customer base should be developed before diving into a costly campaign.

Secondary Email Accounts

When you collect email addresses in exchange for free information, the majority of addresses you receive will be from individuals who did not provide their primary email addresses. It is common for individuals to create secondary email accounts with the sole purpose of using them to receive free products and information. Therefore, many of the messages you send may go to inboxes that are not checked regularly.

Remember: Messages are Informal

Most individuals know immediately when the email they receive was delivered to multiple people. Because so many consumers receive excessive spam, it’s important that you are focused on making your message personal and branded to avoid hitting the trash.

  • When possible, use email marketing programs to customize emails with the customer’s name, recent purchases, etc.
  • Keep your most important branding, like logos and colors, above the fold. This shows the customer that It’s you and not a company they didn’t sign up to hear from.
Email marketing will allow you to promote your business while at the same time build trust with your readers, which in the long run will result in a profitable business relationship. To make your marketing campaigns work, make sure you provide your readers only with useful and pertinent information and bear in mind the important of branding above the fold.

For more information about using email marketing, check out our guide pages, "Common Email Marketing Terminology" and "Making the Most of Email Lists."

  • Tips & Advice for Opt In Email Marketing

    When it comes to building a business in the 21st century, you’ll need to consider more than your finances. Being in touch with your customers online and via email is critical to your overall success. And thus, knowing your customer base and making more out of your technology will take you to the top. With targeted opt in email marketing you can rest easy knowing that you are singling out the customers best suited for your company.

    With this type of advertising, you are speaking directly to your interested customer which is a strategic way to keep interested customers aware of the promotions and special services that you are offering. Opt-in email marketing decreases your needs to chase down leads, and allows you to act on the customers who have shown an interest in your product or service – improving your conversion rates.

    If your business is ready to take on e-mail marketing, be sure to first consider how you can take advantage of Business.com's list of high-quality, hand-picked vendors.