Purchasing resources for Ordering Business Cards


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Companies that specialize in buying and selling newspaper advertisments.

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Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

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Saving Money on Food and Beverage Advertising and Marketing

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Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

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Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Business Guide for Ordering Business Cards


For anyone in business, it is routine to carry a good supply of business cards to hand out to prospective customers and partners. Personal networking at events, such as trade shows and expos, can be an effective way to build new business relationships.

Benefits

According to an article by Geoffrey James on BNET, networking at industry events is the second most effective way of generating sales leads. Business cards are one of the tools you can use to capitalize on this possibility.

Business cards represent you after meetings

After you meet someone, no matter how good of an impression you made, your business card will be you sole representative after you part ways. At a busy event, participants will talk with a number of other attendants and are unlikely to remember details from every conversation. A business card can provide a link to people when recalling promising meetings, and reported statistics show an increase in business of 2.5% for every 2,000 cards distributed. 

A business card can convey more than just your details

Traditionally, a business card will convey your basic details, such as your personal and business names, job title, and contact details. It may be beneficial to include more than this. For example, some people believe it is helpful in some cases to include a photograph. You may also want to include some small print that conveys what services and products you offer.

Printing on the reverse side can give more information

Conventionally, business cards are only printed on one side. This has the advantage that you can handwrite additional details on the blank side, but you may wish to use this space for printing instead. This enables you to include some basic marketing material that will help sell your product or services. For even more space, you could consider folding business cards.

Business cards come in a variety of forms

Most business cards conform to similar levels of quality. Paying a little extra to use a higher quality or thicker paper can help your card stand out from the others and gives a good impression. You could even have cards printed on aluminum for a distinct image.

Utilize digital business cards

With advanced cellphones and digital organizers becoming more commonplace, it is becoming increasingly popular to transfer business cards electronically between devices. While traditional business cards remain dominant, at least for the time being, some people may prefer to receive a digital business card, so have the option available.

Pitfalls

Beware of free promotions

Many websites offer free business cards, which can helpful if you’re trying to keep down your startup costs, but these deals are not always as good as they appear. In some cases, the cards may carry advertisements on the reverse side, or you may be unwittingly subscribing to services you do not require.

Avoid cheap low-quality solutions

It may be tempting to design and print business cards yourself. While it is possible to create professional looking business cards this way, you need the right equipment and sufficiently good printing card. Kits for printing business cards are often made from perforated paper, which tends to leave frayed edges and often is very thin. The lower quality of the finished card is unlikely to justify any savings you make.

Ensure you card is easy for people to keep

Business cards usually come in a standard 3.5 x 2 inch size, and you may wonder if it would make your card stand out if you use a larger size, but this should be avoided. Many products, such as wallets and business-card holders, are designed to hold standard-sized business cards. If you card is unusually shaped or sized, it may be discarded when it cannot be easily stored.

Consider using a graphics designer

If you want a range of marketing material, all with a consistent and eye-catching appearance, you might want to consider hiring a graphics designer to create your document designs. Generally, this approach will be more economical with large volumes of documentation because of the large up-front effort required for the design.

Pricing

According to an analyst with Business Strategies Etc., the business card industry in the United States alone is worth $1.2 billion. Recent trends have seen many new Internet operators that specialize in web-to-print services, increasing the choices for consumers.

Buying business cards is generally a very modest investment for the benefits they give. If you’re working to a strict budget, you may even be able to get your initial batch free. Looking at the prices from online vendors, you can typically expect to pay:

·         ~$10 for 250 basic business cards

·         ~$20 for 250 higher-quality cards

·         ~$30 for 250 cards on glossy or heavier 100-pound paper

·         Additional fixed supplements (say $15) for other features such as printing on the reverse side and foil accents.

Even when you consider that marketing experts estimate that as many as 90 percent of the cards distributed will be thrown away, it represents good value for money. 

If you want a professional designer to create your business cards, the costs are going to be more open-ended. At the low end of the market, capable graphic designers can be found on a number of freelancing websites for approximately $20/hour.

Conclusion

It should be clear that business cards are an invaluable tool when making business contacts. Taking into account their relatively low cost, even when using high-quality options, it seems very counterproductive to try and economize in this area by taking cheaper options. A business card is a unique tool that reflects upon yourself and your business. Many websites offer easy-to-use tools and templates to help design your cards, and these will be sufficient for many people. If you have a large budget, however, and want to convey the best possible impression, there is no substitute for having your business cards designed by a talented professional.