Purchasing resources for Outdoor Ad Buying and Placement


Providers of purchasing and placement services for aerial, sign, billboard, and transit advertising.

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Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Planning an Outdoor Ad Campaign


When you think of outdoor advertising campaigns, billboards are probably the first thing that comes to mind. But while billboard advertising is a great way to get your message out, you should also take advantage of the numerous other types of out-of-home advertising that can pay off in big ways.

A well-planned outdoor campaign can:

  1. Inform consumers about products, services or events.
  2. Reinforce your brand with repeated exposure.
  3. Influence buying decisions in real-time.
  4. Provide a cost-effective advertising campaign that goes where the customers are.

Explore all of the possibilities

Billboards and airplane banners have been around for decades. More innovative out-of-home advertising media include painting graffiti on the side of a building (legally, of course), "wrapping" buses, showing ads in movie theaters, placing signs on top of taxicabs and running ads on digital and interactive kiosks.

Find and compare outdoor advertising companies and solutions

The outdoor advertising industry divides itself into categories such as general, street furniture, transit and alternative outdoor media.

Make it work together

An outdoor campaign using several different types of media requires a healthy dose of coordination. Even if you're planning on running a single ad with a single message across a number of media, you'll need several versions of the ad to fit the various sizes of the outdoor media, and you'll need to negotiate with a number of vendors.

Decide on a theme

For the best results, your campaign should have a theme, whether it's promoting the quality of your products, your impeccable customer service or your low prices. You can vary the message of individual ads but they should all relate to the theme.
  • Think outside the box, but also keep your target market in mind. Graffiti artwork in an artsy area of town may be appropriate for some businesses, but ask yourself if that is your target market.
  • Make sure your company logo is on every ad placed to help brand your company.
  • Measure your results in every campaign. Ask customers where they heard about you. If one type of outdoor advertising is catching their eye, that is where you might want to increase ad dollars on your next campaign.